Banking - Tunisia

Tunisia

In Tunisia, the net interest income in the Banking market is projected to reach US$2,282.00m in 2024.
Traditional Banks dominate the market with a projected market volume of US$2,246.00m in 2024.
The net interest income is expected to show an annual growth rate (CAGR 2024-2029) of 5.83%, resulting in a market volume of US$3,030.00m by 2029.
In global comparison, China is expected to generate the highest net interest income with US$4,332.0bn in 2024.
Tunisia's banking sector is experiencing a shift towards digitalization, with an increase in mobile banking services and online transactions.

Key regions: United States, China, Japan, Brazil, United Kingdom

Definition:

The Banking market refers to the financial services sector providing financial products and services to individuals and businesses. Retail banking focuses on offering financial services to individual consumers, such as personal loans, savings and checking accounts, credit cards, and mortgages. Commercial banking, on the other hand, provides financial services to small and large businesses, including loans, lines of credit, and other financial products designed specifically for businesses.

Structure:

The market consists of two segments:
- The Traditional Banking market refers to the financial services sector that provides a range of financial products and services to individuals and businesses through store-based branches and other traditional channels.
- The Digital Banking market refers to the emerging market for digital-only banks that offer financial services through online and mobile platforms.

The market data comprises Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Additional information:

The Banking market is highly competitive and characterized by the presence of large global players as well as regional and local banks. Banks are continually seeking ways to improve their offerings and remain competitive by leveraging technology and offering innovative financial products and services. Additionally, changes in regulations and the growing trend toward digitalization are shaping the Retail & Commercial banking market, creating opportunities for new entrants, and forcing existing players to adapt.
Key players in this market are companies such as the Industrial and Commercial Bank of China Ltd., JPMorgan Chase & Co., and HSBC Holdings.

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Analyst Opinion

The Banking market in Tunisia has been experiencing significant developments in recent years.

Customer preferences: Customers in Tunisia are increasingly demanding more digital banking services, leading to a rise in online and mobile banking offerings. This shift in preferences is driven by convenience, accessibility, and the need for efficient financial transactions.

Trends in the market: One notable trend in the Tunisian banking market is the growing focus on financial inclusion. Banks are expanding their reach to underserved regions and populations, offering tailored products and services to meet the diverse needs of customers across the country. Additionally, there is a trend towards sustainable banking practices, with an emphasis on environmental and social responsibility.

Local special circumstances: Tunisia's banking sector is influenced by the country's political and economic stability. The government plays a significant role in regulating the banking industry and ensuring compliance with international standards. Moreover, the country's young and tech-savvy population is driving innovation in banking services, leading to a competitive market landscape.

Underlying macroeconomic factors: The economic growth and stability of Tunisia play a crucial role in shaping the banking market. Factors such as inflation rates, interest rates, and foreign investment impact the overall performance and profitability of banks in the country. Additionally, regulatory reforms and government initiatives aimed at promoting financial sector development contribute to the evolving banking landscape in Tunisia.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.

Additional Notes:

The market is updated twice per year in case market dynamics change.