Digital Investment - Poland

Poland

Highlights

Total transaction value in the Digital Investment market is projected to reach US$11.32bn in 2024.
Total transaction value is expected to show an annual growth rate (CAGR 2024-2029) of 2.85% resulting in a projected total amount of US$13.02bn by 2029.
Neobrokers dominates the market with a projected total transaction value of US$6.86bn in 2024.
The highest cumulated transaction value is reached United States (US$1.78tn in 2024).

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Investment market in Poland has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Poland have shifted towards digital investment platforms due to their convenience and accessibility.

Investors are increasingly looking for online platforms that offer a wide range of investment options, lower fees, and user-friendly interfaces. This shift is driven by the younger generation, who are more comfortable with technology and prefer to manage their investments digitally. Additionally, the COVID-19 pandemic has accelerated the adoption of digital investment platforms, as people have turned to online options during lockdowns and social distancing measures.

Trends in the market indicate a growing demand for robo-advisory services in Poland. Robo-advisors use algorithms to provide personalized investment advice and manage portfolios on behalf of investors. This trend is driven by the desire for automated and low-cost investment solutions.

Robo-advisory services offer a convenient and cost-effective way for investors to access professional investment advice and diversify their portfolios. The rise of robo-advisors in Poland is also influenced by the increasing availability of digital banking services, as many banks have integrated investment platforms into their online banking offerings. Another trend in the market is the emergence of crowdfunding platforms for investment purposes.

Crowdfunding allows individuals to invest in startups and small businesses in exchange for equity or other financial benefits. This trend is fueled by the desire to support local businesses and participate in the growth of innovative startups. Crowdfunding platforms provide a new avenue for investors to diversify their portfolios and potentially earn higher returns.

The Polish government has also implemented regulations to support crowdfunding activities and encourage investment in the country's entrepreneurial ecosystem. Local special circumstances in Poland contribute to the development of the Digital Investment market. The country has a well-developed financial sector, with a strong banking system and a growing number of fintech companies.

This favorable environment provides a solid foundation for the growth of digital investment platforms. Additionally, Poland has a large and tech-savvy population, with high internet penetration rates and a strong appetite for digital services. These factors create a conducive environment for the adoption of digital investment platforms and the development of innovative financial technologies.

Underlying macroeconomic factors also play a role in the growth of the Digital Investment market in Poland. The country has experienced steady economic growth in recent years, with a stable political environment and a favorable investment climate. This economic stability attracts both domestic and foreign investors, who are increasingly turning to digital investment platforms to capitalize on the country's growth potential.

Additionally, low interest rates and a lack of attractive traditional investment options have further fueled the demand for digital investment platforms. In conclusion, the Digital Investment market in Poland is developing rapidly due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards digital investment platforms, the rise of robo-advisory services, the emergence of crowdfunding platforms, and the favorable financial and technological environment in Poland are driving the growth of the market.

As the demand for digital investment solutions continues to grow, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.