The Health insurance market in Poland has been experiencing significant growth and development in recent years.
Customer preferences: Customers in Poland are increasingly seeking comprehensive health insurance coverage that includes a wide range of services such as outpatient care, hospital treatment, and specialist consultations. They also prefer insurance plans that offer quick access to healthcare services and a high level of customer service.
Trends in the market: One of the key trends in the health insurance market in Poland is the rise of digital health solutions. Insurers are leveraging technology to provide virtual consultations, health monitoring apps, and online claims processing, making healthcare more accessible and convenient for customers. Another trend is the increasing popularity of employer-sponsored health insurance plans, as companies look to attract and retain talent by offering comprehensive health coverage to their employees.
Local special circumstances: Poland has a rapidly aging population, leading to an increased demand for healthcare services and insurance among the elderly. This demographic shift is driving innovation in the health insurance market, with insurers developing specialized products tailored to the needs of older customers. Additionally, the government in Poland has been implementing healthcare reforms to improve the quality and accessibility of services, creating opportunities for private health insurers to collaborate with the public sector.
Underlying macroeconomic factors: The growing economy in Poland has resulted in rising disposable incomes and increased spending on healthcare. As a result, more individuals and families are able to afford private health insurance, driving the growth of the market. Additionally, the regulatory environment in Poland is favorable for health insurers, with clear guidelines and regulations in place to ensure consumer protection and market stability. These factors, combined with the evolving preferences of customers, are shaping the health insurance market in Poland and driving its continued development.
Data coverage:
Data encompasses B2B and B2C enterprises. Figures are based on gross written premium, gross written premium per capita, gross claim payments, loss ratio, and distribution channels.Modeling approach / Market size:
Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market layer. As a basis for evaluating markets, we use industry associations, national statistic offices, and international organizations, such as OECD. Next we use relevant key market indicators and data from country-specific associations such as insurance consumer spending, gross domestic product, insurance - consumer price index (CPI), population growth. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing and HOLT-linear. The main drivers are insurance consumer spending and insurance - consumer price index (CPI).Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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