Digital Capital Raising - Tanzania

The Digital Capital Raising market market in Tanzania is projected to reach a total transaction value of US$10.95m in 2024.
MarketMarketplace Lending (Consumer) leads the market with a projected total transaction value of US$10.88m in 2024.
In a global comparison, the United States achieves the highest cumulated transaction value of US$36bn in 2024.
In Tanzania, the digital capital raising market is seeing a surge in crowdfunding platforms catering to local entrepreneurs and startups.

Definition:

The Digital Caiptal Raising segment relates to digital financial services for business customers, and private borrowers. Included are Crowdinvesting models, which focus particularly on start-ups exchanging investment for company shares (equity-based), and Crowdfunding solutions, which are used for non-monetary compensation, for example product launches, music, art & film financing (reward-based). The market also includes bank-independent loan allocation for SMEs (Crowdlending) and for personal loans (Marketplace Lending or so-called Peer-to-Peer lending) through private or institutional investors via online platforms. In view of processing complexity, this market is focused on small and medium-sized enterprises (SMEs), freelancers and private persons. Bank financing is not considered, neither are any financial aspects that reach beyond the scope of small and medium-sized enterprises or donation-based Crowdfunding models.

Structure:

Digital Capital Raising consists of Reward-Based Crowdfunding, Crowdinvesting, Crowdlending and Marketplace Lending.

Additional Information:

The market comprises of transaction values, campaigns, average funding per campaign.

Alternative financing for SMEs and freelancers
Equity-based Crowdfunding (or Crowdinvesting)
Reward-based Crowdfunding (or Crowdfunding)
Alternative lending for SMEs and freelancers (bank-independent loans)
Online marketplaces for personal loan applications and private investors
Peer-to-Peer loans with interest rates depending on internal credit scoring of the platform provider

Traditional bank loans
Traditional venture capital investments by institutional or private investors

The Digital Capital Raising market in Tanzania is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Tanzania, there is a growing preference for digital capital raising platforms among both individual and institutional investors. This can be attributed to the convenience and accessibility offered by these platforms, allowing investors to participate in capital raising activities from anywhere at any time. Additionally, digital platforms provide investors with a wider range of investment opportunities, allowing them to diversify their portfolios and potentially earn higher returns.

Trends in the market: One of the key trends in the digital capital raising market in Tanzania is the increasing popularity of crowdfunding platforms. These platforms allow businesses and entrepreneurs to raise capital from a large pool of investors, often through small individual contributions. This trend is driven by the desire for entrepreneurs to access funding quickly and efficiently, while also providing investors with the opportunity to support innovative projects and potentially earn significant returns on their investments. Another trend in the market is the emergence of peer-to-peer lending platforms. These platforms connect borrowers directly with lenders, cutting out traditional financial intermediaries such as banks. This trend is driven by the demand for alternative lending options, especially among individuals and small businesses who may have difficulty accessing traditional bank loans. Peer-to-peer lending platforms offer borrowers competitive interest rates and flexible repayment terms, while providing lenders with the opportunity to earn attractive returns.

Local special circumstances: Tanzania is a country with a large unbanked population, meaning that a significant portion of the population does not have access to traditional banking services. This presents a unique opportunity for digital capital raising platforms to fill the gap and provide financial services to the underserved population. By leveraging mobile technology and digital platforms, these services can reach a wider audience and help bridge the financial inclusion gap in the country.

Underlying macroeconomic factors: The digital capital raising market in Tanzania is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth, which has led to an increase in disposable income and a growing middle class. This has created a larger pool of potential investors who are looking for investment opportunities to grow their wealth. Additionally, the government has been implementing policies to promote entrepreneurship and innovation, which has further fueled the demand for capital raising platforms. In conclusion, the Digital Capital Raising market in Tanzania is witnessing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility offered by digital platforms, along with the increasing popularity of crowdfunding and peer-to-peer lending, have contributed to the growth of the market. Furthermore, the large unbanked population and the government's focus on entrepreneurship and innovation have created a favorable environment for digital capital raising platforms to thrive in Tanzania.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.