Insurances - Tanzania

Tanzania

The Insurances market in Tanzania is projected to reach a market size (gross written premium) of TZS US$2.60bn in 2024.
Life insurances dominate this market with a projected market volume of TZS US$1.33bn in 2024.
The average spending per capita in the Insurances market in Tanzania is expected to amount to TZS US$37.40 in 2024.
When compared globally, it is evident that the United States holds the highest nominal value, reaching US$4,642.0bn in 2024.
The gross written premium is anticipated to show an annual growth rate (CAGR 2024-2028) of 2.68%, resulting in a market volume of TZS US$2.89bn by 2028.
In terms of gross written premium, the United States is expected to generate the most, reaching US$4,642.0bn in 2024.
Tanzania's insurance market is experiencing a growing demand for microinsurance products to cater to the needs of the low-income population.

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Analyst Opinion

The Insurances market in Tanzania is experiencing steady growth and development, driven by various factors shaping the industry in the country.

Customer preferences: Customers in Tanzania are increasingly seeking insurance products that offer comprehensive coverage at affordable prices. There is a growing awareness among the population about the importance of insurance in mitigating risks and protecting assets. As a result, there is a rising demand for a wide range of insurance products, including health, life, and property insurance.

Trends in the market: One of the key trends in the Tanzanian insurance market is the adoption of technology to enhance efficiency and reach a larger customer base. Insurers are investing in digital platforms to streamline processes such as claims management and policy issuance. Additionally, there is a trend towards customization of insurance products to meet the specific needs of different customer segments.

Local special circumstances: The insurance market in Tanzania is also influenced by local regulations and market dynamics. The regulatory environment plays a crucial role in shaping the operations of insurance companies and ensuring consumer protection. Moreover, the competitive landscape in the country is evolving, with both domestic and international players vying for market share.

Underlying macroeconomic factors: The growth of the insurance market in Tanzania is closely linked to the overall economic performance of the country. As the economy expands and incomes rise, there is a greater capacity for individuals and businesses to purchase insurance products. Additionally, factors such as political stability, regulatory reforms, and infrastructure development also play a significant role in driving the growth of the insurance industry in Tanzania.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on gross written premium, gross written premium per capita, gross claim payments, loss ratio, and distribution channels.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market layer. As a basis for evaluating markets, we use industry associations, national statistic offices, and international organizations, such as OECD. Next we use relevant key market indicators and data from country-specific associations such as insurance consumer spending, gross domestic product, insurance - consumer price index (CPI), population growth. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing and HOLT-linear. The main drivers are insurance consumer spending and insurance - consumer price index (CPI).

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.