Reward-Based Crowdfunding - Tanzania

Tanzania

Highlights

The total transaction value in the Reward-Based Crowdfunding market in Tanzania is projected to reach US$44.14k in 2024.
When considering a global perspective, it is evident that the highest transaction value is recorded the United States (US$465m in 2024).
Tanzania's crowdfunding landscape is gaining traction, offering local entrepreneurs innovative capital-raising opportunities in a dynamic market environment.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Crowdfunding market in Tanzania is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Tanzania are shifting towards more inclusive and accessible forms of financing, which has contributed to the rise of crowdfunding.

Traditional financing options such as bank loans are often inaccessible to many Tanzanians due to stringent requirements and limited access to formal financial services. Crowdfunding provides an alternative solution, allowing individuals and businesses to raise funds directly from a large pool of contributors. This appeals to customers who are looking for more flexible and accessible financing options.

Trends in the market further support the growth of crowdfunding in Tanzania. As internet penetration and smartphone usage continue to increase, more Tanzanians are gaining access to online platforms and social media. This has created a conducive environment for crowdfunding platforms to thrive, as they can easily reach a wider audience and connect with potential contributors.

Additionally, the rise of social entrepreneurship and impact investing has also fueled the growth of crowdfunding, as individuals and organizations seek to support projects and initiatives that create positive social and environmental impact. Local special circumstances in Tanzania, such as a vibrant entrepreneurial ecosystem and a strong sense of community, have also contributed to the development of the crowdfunding market. Tanzania has a growing number of startups and small businesses that are in need of financing to fuel their growth.

Crowdfunding provides a platform for these entrepreneurs to showcase their ideas and attract funding from both local and international contributors. Furthermore, the sense of community in Tanzania encourages individuals to support projects and causes that align with their values, making crowdfunding an attractive option for both fundraisers and contributors. Underlying macroeconomic factors play a role in the development of the crowdfunding market in Tanzania.

The country has experienced steady economic growth in recent years, which has created a conducive environment for entrepreneurship and innovation. As more individuals and businesses seek funding for their projects, crowdfunding has emerged as a viable option. Additionally, the government of Tanzania has recognized the potential of crowdfunding in driving economic development and has taken steps to create a supportive regulatory environment.

This includes the establishment of guidelines and regulations for crowdfunding platforms, ensuring transparency and investor protection. In conclusion, the Crowdfunding market in Tanzania is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards more inclusive and accessible financing options, the rise of social entrepreneurship, the vibrant entrepreneurial ecosystem, and the supportive regulatory environment are all contributing to the expansion of crowdfunding in Tanzania.

As these factors continue to evolve, the crowdfunding market in Tanzania is expected to further flourish and provide opportunities for individuals and businesses to access much-needed funding.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.