Reward-Based Crowdfunding - Poland

The Reward-Based Crowdfunding market in Poland is projected to reach US$3.01m in 2024 in terms of total transaction value.
When comparing globally, it is noted that the United States leads with a transaction value of US$465m in 2024.
Poland's Crowdfunding market is experiencing a surge in innovative tech startups attracting investors seeking high-growth opportunities.

Definition:

Reward-Based Crowdfunding is a financing form independent from financial institutions, location of the campaign creator or investor. Reward-Based Crowdfunding campaigns can be initiated for a wide range of different purposes such as product launches, art-, music- and film-financing, software development, scientifc research etc. Usually there is a financing goal defined by funding volume and time to reach this goal for every campaign. The campaign creator publishes engaging content (e.g. photos, videos, text) that explain the goal and motivation of the fundraising. Almost everyone can participate in reward-based crowdfunding campaigns as an investor. The only prerequisite is a valid payment account.

Additional Information:

Key players in the reward-based crowdfunding campaigns are Kickstarter and Indiegogo.

Reward-based Crowdfunding
Pre-financing of products, art, music and films, software or scientific research
e.g. Kickstarter, Indiegogo

Traditional venture capital investments
Equity-based Crowdfunding (see Crowdinvesting)
Lending-based Crowdfunding (see Crowdlending)

The Crowdfunding market in Poland has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Polish consumers have shown a growing interest in crowdfunding as a means of supporting innovative projects and startups. This can be attributed to a desire to be part of the entrepreneurial ecosystem and contribute to the development of new ideas. Additionally, crowdfunding provides individuals with the opportunity to support causes they believe in and have a direct impact on the projects they support.

Trends in the market: One of the key trends in the crowdfunding market in Poland is the rise of equity-based crowdfunding. This allows individuals to invest in early-stage companies in exchange for equity, giving them the potential for financial returns if the company succeeds. This trend has been fueled by the increasing number of startups in Poland and the desire for investors to diversify their portfolios. Another trend is the emergence of reward-based crowdfunding, where individuals contribute to a project in exchange for non-financial rewards, such as products or experiences. This type of crowdfunding has gained popularity among Polish consumers who want to be the first to access innovative products or services.

Local special circumstances: Poland has a vibrant startup ecosystem, with a growing number of entrepreneurs and innovative projects. This has created a fertile ground for crowdfunding, as individuals are eager to support local businesses and contribute to the growth of the economy. Additionally, the government has introduced policies and initiatives to support entrepreneurship and innovation, further fueling the crowdfunding market.

Underlying macroeconomic factors: Poland's strong economic growth and stable political environment have created a favorable environment for crowdfunding. With a growing middle class and increasing disposable income, individuals have more financial resources to invest in crowdfunding campaigns. Additionally, low interest rates on traditional savings accounts have made crowdfunding an attractive alternative for individuals looking for higher returns on their investments. In conclusion, the crowdfunding market in Poland is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected to play a crucial role in supporting the growth of startups and innovative projects in Poland.

Data coverage:

The data encompasses B2C enterprises. Figures are based on transaction values / revenues / assets under management and user data of relevant services and products offered within the FinTech market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, population, internet penetration, smartphone penetration, credit card penetration, and online banking penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Financial market, in a PDF format.

Crowdfunding is the collective effort of a large number of individuals who network and pool small amounts of capital to finance a new or existing business venture. Each campaign is set for a goal amount of money and a fixed timeframe, each day is counted down and the money raised will be tallied up for visitors to follow its success. The size of the global crowdfunding market is growing and the largest markets are North America and Asia.