Market Insights Financial Banking Traditional Banks

Traditional Retail Banking - Tunisia

Tunisia

In Tunisia, the Traditional Retail Banking market market is anticipated to witness a substantial increase in Net Interest Income, reaching US$0.62bn by the year 2024.
Furthermore, it is projected that the Net Interest Income will exhibit a Compound Annual Growth Rate (CAGR 2024-2029) of 4.43%, leading to a market volume of US$0.77bn by 2029.
When compared on a global scale, China is forecasted to generate the highest Net Interest Income, with an estimated value of US$2,426.0bn by the year 2024.
Tunisia's traditional retail banking sector is experiencing a shift towards digitalization to meet the changing needs of its tech-savvy population.

Key regions: France, Brazil, Germany, United Kingdom, United States

Definition:
Traditional retail banking refers to the financial services sector that provides a range of financial products and services to individual consumers through store-based branches and other traditional channels. These services include personal loans, savings and checking accounts, credit cards, mortgages, and other financial products designed specifically for individual consumers.
Traditional retail banks have a long history of serving customers and have established relationships and a deep understanding of the financial needs of their communities. They offer a wide range of services and are able to provide personalized advice and support to their customers.
Despite facing increased competition and changing customer preferences, traditional retail banks continue to play a vital role in the financial landscape. They are continually seeking ways to improve their offerings and remain competitive by leveraging technology and offering innovative financial products and services.
Overall, traditional retail banking provides a wide range of financial services to individual consumers through established, trusted channels and continues to be an important part of the financial landscape.

Structure:
The market data comprises Net Interest Income, the value of Deposits, the value of Loans, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Additional information:
The Banking market is highly competitive and characterized by the presence of large global players as well as regional and local banks. Banks are continually seeking ways to improve their offerings and remain competitive by leveraging technology and offering innovative financial products and services. Additionally, changes in regulations and the growing trend toward digitalization are shaping the retail and commercial banking market, creating opportunities for new entrants, and forcing existing players to adapt.

Key players in this market are companies such as Industrial and Commercial Bank of China Ltd., Bank of America Corp., and BNP Paribas.

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Analyst Opinion

Over the past few years, the Traditional Retail Banking market in Tunisia has shown interesting developments that reflect the changing landscape of the financial industry in the country.

Customer preferences: Customers in Tunisia are increasingly looking for convenience and efficiency in their banking services, which has led to a rise in digital banking solutions. The convenience of online and mobile banking platforms has become a key factor for customers when choosing a bank, leading traditional banks to invest more in digital technologies to meet these evolving preferences.

Trends in the market: One of the notable trends in the Traditional Retail Banking market in Tunisia is the growing competition from digital banks and fintech companies. These new players are challenging traditional banks by offering innovative products and services that cater to the changing needs of customers. As a result, traditional banks are being forced to adapt and enhance their offerings to remain competitive in the market.

Local special circumstances: Tunisia's banking sector is heavily regulated, which can impact the growth and development of traditional retail banks in the country. Strict regulations can sometimes limit the ability of banks to innovate and introduce new products and services quickly. However, these regulations also help maintain stability and security in the banking sector, which is crucial for customer trust and confidence.

Underlying macroeconomic factors: The economic environment in Tunisia plays a significant role in shaping the Traditional Retail Banking market. Factors such as GDP growth, inflation rates, and unemployment levels can influence the demand for banking products and services. As the economy continues to grow and stabilize, there is a potential for increased demand for retail banking services, presenting opportunities for traditional banks to expand their customer base and offerings.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.

Additional Notes:

The market is updated twice per year in case market dynamics change.