Online Food Delivery

In 2024, the Online Food Delivery market in Niger is projected to reach a revenue of US$85.20m.
This is expected to show an annual growth rate (CAGR 2024-2029) of 4.34%, resulting in a projected market volume of US$105.40m by 2029.
In the same year, the Meal Delivery market in Niger is expected to show a revenue growth of 17.7%, with a projected market volume of US$81.80m.
When compared globally, China is anticipated to generate the highest revenue in the Online Food Delivery market, amounting to US$450.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market is projected to be US$62.69 in 2024.
Looking at the Grocery Delivery market, the number of users is expected to reach 2.7m users by 2029.
The user penetration rate in the Grocery Delivery market is estimated to be 4.6% in 2024.
Niger's online food delivery market is rapidly expanding, driven by a growing urban population and increasing demand for convenience.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The West African country of Niger has seen a recent surge in the popularity of online food delivery services.

Customer preferences: Nigerians are increasingly turning to online food delivery services due to the convenience it offers. With the busy lifestyle of Nigerians, the ability to order food from the comfort of their homes or offices has become a major selling point. Additionally, the pandemic has accelerated the adoption of online food delivery services as people prefer contactless delivery options.

Trends in the market: The online food delivery market in Niger is still in the nascent stage, but it is growing rapidly. The market is dominated by local players who offer a range of cuisines to cater to the diverse population of the country. These players have also partnered with popular restaurants to offer a wider range of options to customers. The market is expected to witness further growth in the coming years as more players enter the market and offer innovative services to customers.

Local special circumstances: Niger is a country with a predominantly young population, and this demographic is a major driver of the growth of the online food delivery market. The youth population is tech-savvy and prefers to use online platforms for their daily needs. Additionally, Niger is a country with a diverse population, and the online food delivery market has been able to cater to the varied tastes of the people.

Underlying macroeconomic factors: Niger is one of the poorest countries in the world, and this has had an impact on the growth of the online food delivery market. The market is still largely concentrated in the urban areas, and the cost of delivery can be a deterrent for customers in the rural areas. However, with the growth of the economy and the increasing adoption of technology, the market is expected to expand to the rural areas as well.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.