Online Food Delivery

The Netherlands is projected to witness a significant growth in revenue in the Online Food Delivery market, reaching US$7.48bn by 2024.
Furthermore, the market is expected to exhibit a compound annual growth rate (CAGR 2024-2029) of 8.12%, resulting in a projected market volume of US$11.06bn by 2029.
In 2025.0, the Grocery Delivery market in the Netherlands is anticipated to experience a revenue growth of 13.3%.
With a projected market volume of US$4.69bn in 2024, the Grocery Delivery market holds a significant position in the country's online food delivery industry.
When compared globally, it is worth noting that China is expected to generate the highest revenue in the Online Food Delivery market, amounting to US$450.50bn in 2024.
Focusing on the Grocery Delivery market, the average revenue per user (ARPU) is projected to reach US$745.90 in 2024.
This metric provides insights into the spending habits and potential profitability within this market.
Looking at the Meal Delivery market, the number of users is estimated to reach 11.0m users by 2029.
This highlights the growing popularity and demand for meal delivery services in the Netherlands.
Additionally, user penetration in the Meal Delivery market is expected to reach 54.5% in 2024, indicating a significant portion of the population engaging with this particular market of the online food delivery market.
In the Netherlands, the online food delivery market is experiencing a surge in demand due to the convenience and variety of options available to consumers.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The Netherlands, known for its tulips, windmills, and cheese, is also a country where the Online Food Delivery market is rapidly developing.

Customer preferences: Dutch people are known for their busy lifestyles, and as a result, they tend to prefer quick and easy meal options. Online food delivery services provide them with the convenience of ordering food from their favorite restaurants without leaving their homes or offices. Moreover, the younger generation is more inclined towards ordering food online as they are more tech-savvy and prefer the ease of using mobile apps to order food.

Trends in the market: The Online Food Delivery market in the Netherlands has been growing at a steady pace due to the increased demand for convenience and the availability of online food delivery platforms. The market is highly competitive, with several players offering their services to customers. The trend of healthy eating is also on the rise, and many online food delivery platforms are now offering healthy food options to cater to this demand. Another trend in the market is the growing popularity of plant-based food options, with many restaurants and online food delivery platforms offering vegan and vegetarian options.

Local special circumstances: One of the unique aspects of the Online Food Delivery market in the Netherlands is the popularity of traditional Dutch cuisine. Many online food delivery platforms offer traditional Dutch dishes such as stamppot, bitterballen, and poffertjes, which are popular among both locals and tourists. Another special circumstance is the growing demand for sustainable and locally sourced food, which has led to the emergence of several online food delivery platforms that specialize in providing locally sourced and organic food options.

Underlying macroeconomic factors: The Netherlands has a strong economy, with a high standard of living and a well-developed infrastructure. The country's high internet penetration rate and the widespread use of smartphones have created a favorable environment for the growth of the Online Food Delivery market. Moreover, the COVID-19 pandemic has accelerated the growth of the market, as more people are staying at home and ordering food online. The government's strict measures to contain the spread of the virus, which included the closure of restaurants and cafes, have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.