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The Netherlands, famously known for its windmills, tulips, and cheese, has a thriving restaurant delivery market that has undergone significant growth over the past few years.
Customer preferences: The Dutch market has seen a shift in customer preferences towards online food ordering and home delivery services. The convenience of ordering food online and having it delivered to their doorstep has become increasingly popular among the Dutch population. Furthermore, the rise of the gig economy and the increasing number of people working from home have contributed to the growth of the restaurant delivery market.
Trends in the market: One of the significant trends in the restaurant delivery market in the Netherlands is the increasing competition among market players. The market is dominated by large international players such as Uber Eats, Thuisbezorgd, and Deliveroo, which have a significant market share. However, there has been an increase in the number of local players entering the market, offering more specialized and personalized services to customers.Another trend in the market is the focus on sustainability. Many restaurants and delivery companies have started to adopt eco-friendly practices, such as using biodegradable packaging and reducing food waste.
Local special circumstances: The Dutch market has a unique characteristic, which is the popularity of cycling. Many delivery companies have capitalized on this by using bicycles for food delivery, making it a more sustainable and efficient mode of transportation in urban areas.Moreover, the Netherlands has a diverse population, with many expatriates and international students. This has led to an increase in demand for international cuisine, which has resulted in the growth of restaurants offering a variety of international dishes.
Underlying macroeconomic factors: The Dutch economy has been growing steadily, with low unemployment rates and a high standard of living. This has led to an increase in disposable income, which has contributed to the growth of the restaurant delivery market.In conclusion, the restaurant delivery market in the Netherlands has undergone significant growth over the past few years, driven by changing customer preferences, increasing competition, and a focus on sustainability. The popularity of cycling and the diverse population have also contributed to the growth of the market. The underlying macroeconomic factors, such as a growing economy and high disposable income, have also played a significant role in the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.Mon - Fri, 9am - 6pm (EST)
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Mon - Fri, 10:00am - 6:00pm (JST)
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