The Meal Delivery market in Netherlands has been experiencing a significant growth in recent years.
Customer preferences: The Dutch consumers have been increasingly relying on meal delivery services due to their busy lifestyles and the convenience of having restaurant-quality meals delivered to their doorstep. Moreover, the COVID-19 pandemic has accelerated the adoption of meal delivery services as people are staying at home more and avoiding crowded places.
Trends in the market: One of the major trends in the Meal Delivery market in Netherlands is the rise of healthy and sustainable food options. Consumers are becoming more health-conscious and are demanding meals made from fresh, locally sourced ingredients. Another trend is the increasing popularity of meal kits, which provide customers with pre-measured ingredients and recipes to cook meals at home. This trend is driven by customers who want to have more control over what they eat and enjoy the cooking process.
Local special circumstances: The Netherlands has a highly developed food culture, with a strong emphasis on quality and sustainability. Dutch consumers are willing to pay a premium for high-quality food, which has led to the emergence of several premium meal delivery services in the country. Additionally, the Netherlands has a large expat population, which has created a demand for international cuisine, such as Asian and Middle Eastern food.
Underlying macroeconomic factors: The Netherlands has a strong economy, with a high standard of living and a well-developed logistics infrastructure. This has made it easier for meal delivery companies to operate in the country and deliver food quickly and efficiently. Additionally, the Netherlands has a high smartphone penetration rate, which has made it easier for customers to order food online and through mobile apps. The COVID-19 pandemic has also played a role in the growth of the Meal Delivery market in Netherlands, as it has led to changes in consumer behavior and an increased reliance on online services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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