Meal Delivery - Netherlands | Statista Market Forecast

In the Netherlands, the Meal Delivery market is projected to reach a revenue of US$2.79bn in 2024.
With an expected annual growth rate (CAGR 2024-2029) of 3.99%, the market volume is projected to reach US$3.40bn by 2029.
The Platform Deliverymarket is also expected to have a significant market volume of US$2.17bn in 2024.
When compared globally, China is expected to generate the highest revenue in the Meal Delivery market, with US$184.50bn in 2024.
In the Netherlands, the average revenue per user (ARPU) in the Meal Delivery market is projected to be US$289.90 in 2024.
The number of users is expected to reach 11.0m users by 2029.
Additionally, the user penetration in the Meal Delivery market is expected to be 54.5% in 2024.
As the meal delivery market in the Netherlands continues to grow, Dutch consumers are increasingly opting for healthy and sustainable meal options.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The Meal Delivery market in Netherlands has been experiencing a significant growth in recent years.

Customer preferences: The Dutch consumers have been increasingly relying on meal delivery services due to their busy lifestyles and the convenience of having restaurant-quality meals delivered to their doorstep. Moreover, the COVID-19 pandemic has accelerated the adoption of meal delivery services as people are staying at home more and avoiding crowded places.

Trends in the market: One of the major trends in the Meal Delivery market in Netherlands is the rise of healthy and sustainable food options. Consumers are becoming more health-conscious and are demanding meals made from fresh, locally sourced ingredients. Another trend is the increasing popularity of meal kits, which provide customers with pre-measured ingredients and recipes to cook meals at home. This trend is driven by customers who want to have more control over what they eat and enjoy the cooking process.

Local special circumstances: The Netherlands has a highly developed food culture, with a strong emphasis on quality and sustainability. Dutch consumers are willing to pay a premium for high-quality food, which has led to the emergence of several premium meal delivery services in the country. Additionally, the Netherlands has a large expat population, which has created a demand for international cuisine, such as Asian and Middle Eastern food.

Underlying macroeconomic factors: The Netherlands has a strong economy, with a high standard of living and a well-developed logistics infrastructure. This has made it easier for meal delivery companies to operate in the country and deliver food quickly and efficiently. Additionally, the Netherlands has a high smartphone penetration rate, which has made it easier for customers to order food online and through mobile apps. The COVID-19 pandemic has also played a role in the growth of the Meal Delivery market in Netherlands, as it has led to changes in consumer behavior and an increased reliance on online services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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