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Meal Delivery - Worldwide

Worldwide
  • The Meal Delivery market worldwide is projected to reach a revenue of US$424.50bn in 2024.
  • It is expected to show a compound annual growth rate (CAGR 2024-2029) of 3.62%, resulting in a projected market volume of US$507.00bn by 2029.
  • By 2029, the number of users in the Meal Delivery market is expected to amount to 2.5bn users.
  • The user penetration is projected to be 26.6% in 2024 and is expected to increase to 30.7% by 2029.
  • The average revenue per user (ARPU) is estimated to be US$205.80.
  • In global comparison, China is expected to generate the highest revenue in the Meal Delivery market, reaching US$184.50bn in 2024.
  • Worldwide, the meal delivery market is experiencing a surge in demand as consumers seek convenient and contactless options for food delivery.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

In-Scope

  • Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
  • Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
  • Online orders that are picked up in the restaurant

Out-Of-Scope

  • Phone orders
  • Deliveries of non-processed or non-prepared food (e.g. HelloFresh)
Meal Delivery: market data & analysis - Cover

Market Insights report

Meal Delivery: market data & analysis

Study Details

    Revenue

    Notes: Data reflects market impacts of the Russia-Ukraine war.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Meal Delivery market has been on the rise in recent years, with more and more consumers opting for the convenience of having their meals delivered to their doorstep.

    Customer preferences:
    One major reason for the growth of the Meal Delivery market is the changing preferences of consumers. With busy lifestyles and a desire for healthy and convenient meal options, many people are turning to meal delivery services. This trend is particularly popular among younger generations who prioritize convenience and healthy eating.

    Trends in the market:
    The Meal Delivery market has seen significant growth in many countries worldwide. In the United States, for example, the market has grown exponentially in recent years, with the COVID-19 pandemic further accelerating the trend. In Europe, countries like the United Kingdom and Germany have also seen a surge in demand for meal delivery services.However, the market is not without its challenges. With the rise of meal delivery services, there is also increased competition, leading to a push for innovation and differentiation. Many companies are now focusing on offering unique and specialized meal options to stand out in the crowded market.

    Local special circumstances:
    In Asia, the Meal Delivery market has seen significant growth in countries like China and Japan. In China, the market is dominated by companies like Ele.me and Meituan Waimai, which offer a wide range of meal options and have a strong presence in the country's major cities. In Japan, the market is characterized by a focus on healthy and nutritious meals, with companies like Oisix ra daichi and Cookpad offering meal delivery services that cater to this demand.

    Underlying macroeconomic factors:
    The growth of the Meal Delivery market can also be attributed to broader macroeconomic factors. With the rise of e-commerce and the increasing availability of mobile technology, it is now easier than ever to order meals online and have them delivered to your doorstep. Additionally, the COVID-19 pandemic has accelerated the trend towards online shopping and home delivery, further boosting the Meal Delivery market.Overall, the Meal Delivery market is a rapidly growing industry that shows no signs of slowing down. With changing consumer preferences and the rise of e-commerce, it is likely that the market will continue to expand and evolve in the coming years.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. Gross merchandise value is calculated prior to the deduction of any fees or expenses..

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and internet penetration.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

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    Meal Delivery: market data & analysis - BackgroundMeal Delivery: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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