The Platform Delivery market has been rapidly expanding in recent years, driven by the increasing demand for online services and the rise of e-commerce.
Customer preferences: Customers are increasingly looking for convenience and speed in their online transactions, and platform delivery services provide just that. With the click of a button, customers can order food, groceries, or other goods and have them delivered to their doorstep within hours. This has led to a surge in demand for platform delivery services across the globe.
Trends in the market: In the United States, the platform delivery market has become increasingly competitive, with major players such as Uber Eats, Grubhub, and DoorDash vying for market share. In Europe, the market is dominated by Deliveroo and Just Eat, with smaller players such as Glovo and Wolt also gaining ground. In Asia, the market is highly fragmented, with local players such as Meituan Dianping in China, GrabFood in Southeast Asia, and Swiggy in India leading the way.One trend that is emerging across all regions is the expansion of platform delivery services beyond food and groceries. Many companies are now offering delivery of household items, pet supplies, and even prescription medications. This has opened up new revenue streams and increased the potential market size for platform delivery services.
Local special circumstances: In China, the platform delivery market is heavily regulated, with strict rules around delivery times and fees. This has led to intense competition among players to provide the fastest and most affordable delivery options. In India, the market is still in its early stages, with many customers preferring to order directly from restaurants rather than using platform delivery services. This is partly due to concerns over hygiene and food quality, as well as the prevalence of cash-based transactions.
Underlying macroeconomic factors: The growth of the platform delivery market can be attributed to several macroeconomic factors, including the rise of e-commerce, the increasing availability of mobile devices, and the growing popularity of online payments. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping and contactless delivery, further boosting demand for platform delivery services. As these trends continue, the platform delivery market is expected to continue its rapid expansion in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. Gross merchandise value is calculated prior to the deduction of any fees or expenses..Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and internet penetration.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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