Meal Delivery - Togo | Statista Market Forecast

The Meal Delivery market in Togo is projected to reach a revenue of US$1.20m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 11.75%, resulting in a projected market volume of US$2.09m by 2029.
In Togo, the Platform Deliverymarket is projected to have a market volume of US$619.70k in 2024.
In comparison to other countries, China is expected to generate the highest revenue, reaching US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market is projected to be US$16.79 in 2024.
By 2029, the number of users in Togo's Meal Delivery market is expected to amount to 106.5k users.
The user penetration in the Meal Delivery market will be at 0.8% in 2024.
With the increasing demand for convenient and healthy meal options, Togo is experiencing a surge in the meal delivery market.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Meal delivery services have become a popular trend in many parts of the world, including Togo. The Meal Delivery market in Togo has been developing at a steady pace, with a growing number of customers opting for the convenience of having meals delivered to their doorstep.

Customer preferences: The busy lifestyle of people in Togo has led to an increase in demand for meal delivery services. Customers prefer to have their meals delivered to their homes or offices, rather than having to spend time cooking or going out to eat. In addition, the rise of health-conscious consumers has led to a growing demand for healthy meal options that can be delivered to their doorstep.

Trends in the market: The Meal Delivery market in Togo has been seeing a surge in the number of players entering the market. This has led to increased competition, which in turn has led to more options for customers to choose from. The market has also seen a rise in the number of partnerships between meal delivery services and restaurants, which has further increased the variety of options available to customers.

Local special circumstances: Togo has a diverse culinary culture, with a range of local and international cuisines available. This has led to a growing demand for meal delivery services that offer a wide variety of options to customers. In addition, the country's infrastructure is still developing, which has led to a need for more efficient and reliable delivery services.

Underlying macroeconomic factors: Togo has been experiencing steady economic growth in recent years, which has led to an increase in disposable income for many consumers. This has led to a growing demand for convenience services such as meal delivery. In addition, the country's young population is increasingly tech-savvy, which has led to a rise in the use of mobile apps for ordering food. The government has also been implementing policies to promote entrepreneurship, which has led to a rise in the number of small businesses, including meal delivery services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.