Grocery Delivery - Togo | Statista Market Forecast

The projected revenue for the Grocery Delivery market in Togo is estimated to reach US$4.55m in 2024.
This market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 14.14%, resulting in a projected market volume of US$8.82m by 2029.
In terms of the Retail Delivery market, in Togo is projected to have a market volume of US$4.55m in 2024.
When compared to other countries globally, China is anticipated to generate the highest revenue, amounting to US$266.00bn in the same year.
The average revenue per user (ARPU) in the Grocery Delivery market in Togo is projected to be US$9.20 in 2024.
Additionally, the number of users in this market is expected to reach 865.3k users by 2029.
In 2024, the user penetration in the Grocery Delivery market in Togo is estimated to be at 5.3%.
Togo's grocery delivery market is rapidly expanding, driven by the increasing demand for convenient and time-saving shopping options in the country.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Grocery delivery services have been on the rise across the world as consumers seek convenience and safety amidst the COVID-19 pandemic. Togo, a small West African country, is no exception to this trend.

Customer preferences: In Togo, customers are increasingly turning to online grocery delivery services due to the convenience they offer. Busy schedules and traffic congestion in urban areas have made it difficult for consumers to physically visit grocery stores. Additionally, the COVID-19 pandemic has heightened awareness about the importance of social distancing and avoiding crowded places, leading many consumers to opt for online grocery delivery services.

Trends in the market: The grocery delivery market in Togo has seen significant growth in recent years. This can be attributed to the increasing availability of smartphones and internet access, which has made it easier for consumers to access online grocery delivery platforms. Furthermore, the rise of e-commerce platforms and the entry of new players into the market have increased competition, driving innovation and improving service quality.

Local special circumstances: Togo's grocery delivery market is unique due to the country's small size and relatively low internet penetration rate. However, this has not deterred companies from entering the market and competing for market share. The market is dominated by local players, who have a better understanding of the local market and consumer preferences. These players have been able to leverage their local knowledge to offer tailored services and build customer loyalty.

Underlying macroeconomic factors: Togo's economy has been growing steadily in recent years, with a focus on diversifying the economy beyond agriculture. This has led to increased investment in technology and infrastructure, which has improved internet access and made it easier for consumers to access online services. Additionally, the government has implemented policies to promote entrepreneurship and innovation, which has led to the emergence of new players in the grocery delivery market. However, challenges such as limited access to finance and a lack of skilled labor remain, hindering the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.