Restaurant Delivery - Togo

Togo

Highlights

The Restaurant Delivery market in Togo is projected to reach a revenue of US$619.70k in 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2029) of 10.74%, resulting in a projected market volume of US$1.03m by 2029.
By that year, the number of users in the Restaurant Delivery market is expected to reach 65.0k users.
The user penetration rate, which is currently at 0.5% in 2024, is projected to increase to 0.6% by 2029.
The average revenue per user (ARPU) is expected to amount to US$12.67.
In a global comparison, United States is anticipated to generate the highest revenue in the Restaurant Delivery market, reaching US$36.95bn in 2024.
South Korea is expected to have the highest user penetration rate of 44.8%.
The restaurant delivery market in Togo is experiencing a surge in demand due to the increasing urbanization and busy lifestyles of its residents.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The popularity of restaurant delivery services has been on the rise in Togo, with an increasing number of people opting for the convenience of having their favorite meals delivered to their doorstep.

Customer preferences: In Togo, customers tend to prefer fast and efficient delivery services, with a focus on affordability. They also value a wide range of food options, including both local and international cuisine. Customers are also increasingly concerned about the safety and hygiene of their food, especially in light of the COVID-19 pandemic.

Trends in the market: One of the major trends in the restaurant delivery market in Togo is the growing number of partnerships between delivery companies and local restaurants. This has led to an increase in the number of food options available for delivery, as well as improved delivery times. Another trend is the rise of mobile apps and online ordering platforms, which have made it easier for customers to place orders and track their deliveries.

Local special circumstances: Togo's restaurant delivery market is heavily influenced by local food culture, with a focus on fresh ingredients and bold flavors. Many delivery companies have therefore adapted their menus to include local dishes, such as fufu and grilled tilapia. Additionally, Togo's relatively small size and dense population make it easier for delivery companies to reach customers quickly and efficiently.

Underlying macroeconomic factors: Togo's growing middle class and increasing urbanization have contributed to the growth of the restaurant delivery market. As more people move to cities and adopt busier lifestyles, the demand for convenient food delivery services has increased. Additionally, the COVID-19 pandemic has accelerated the shift towards online ordering and delivery, as more people have opted to stay home and avoid crowded public spaces.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.