The Meal Delivery market in South America has been experiencing significant growth in recent years.
Customer preferences: South American customers have been showing a growing preference for convenience and speed in their food delivery options. This has led to a rise in demand for meal delivery services that offer quick and easy access to a variety of cuisines. Customers are also increasingly concerned with the healthiness of their meals, leading to a trend of meal delivery services offering healthier options.
Trends in the market: In Brazil, the meal delivery market has seen a surge in popularity due to the COVID-19 pandemic, with many customers opting for delivery services instead of dining out. This has led to an increase in competition between meal delivery companies, as well as an expansion of their offerings to include grocery delivery and other services.In Argentina, the meal delivery market has also been growing steadily, with a particular focus on the delivery of traditional Argentine cuisine. Many meal delivery companies in the country have also begun to offer subscription services, allowing customers to receive regular deliveries of their favorite meals.
Local special circumstances: In Peru, the meal delivery market has been heavily influenced by the country's diverse cuisine, with many delivery services offering a wide range of Peruvian dishes. Additionally, the country's geography and urbanization have led to a focus on delivery services that can navigate the city's congested streets and deliver meals quickly.In Colombia, the meal delivery market has been shaped by the country's large urban centers, with many delivery services focusing on providing quick and easy access to food in busy cities. Additionally, the country's growing middle class has led to a rise in demand for meal delivery services that offer higher-end cuisine.
Underlying macroeconomic factors: The growth of the Meal Delivery market in South America can be attributed to a number of underlying macroeconomic factors, including rising urbanization, increasing disposable incomes, and a growing demand for convenience. Additionally, the rise of digital technology has made it easier for meal delivery companies to connect with customers and offer a wider range of services. As these trends continue, it is likely that the Meal Delivery market in South America will continue to grow and evolve in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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