The Platform Delivery market in South America has been experiencing steady growth in recent years, as more consumers turn to online shopping and delivery services.
Customer preferences: Consumers in South America have shown a growing preference for convenience and speed when it comes to delivery services. This has led to an increase in demand for platforms that offer fast and reliable delivery options, as well as the ability to track orders in real-time. Additionally, consumers in the region have shown a preference for platforms that offer a wide range of products, including fresh produce and other perishable goods.
Trends in the market: One trend that has emerged in the Platform Delivery market in South America is the increasing popularity of on-demand delivery services. This trend has been driven by the rise of mobile technology and the growing number of consumers who use smartphones to order products online. As a result, many platform delivery providers in the region have begun to offer on-demand delivery options, which allow customers to receive their orders within hours or even minutes of placing them.Another trend in the market is the growing use of automation and robotics in delivery services. Many platform delivery providers in South America have begun to invest in automation technologies, such as drones and autonomous vehicles, in order to improve delivery times and reduce costs. This trend is expected to continue in the coming years, as the technology becomes more advanced and affordable.
Local special circumstances: The Platform Delivery market in South America is unique in that it is highly fragmented, with a large number of small and medium-sized providers operating in the region. This has led to intense competition among providers, as they compete for market share and try to differentiate themselves from their competitors. Additionally, the region's complex geography and infrastructure challenges have made it difficult for some providers to offer reliable and efficient delivery services.
Underlying macroeconomic factors: The growth of the Platform Delivery market in South America can be attributed to a number of underlying macroeconomic factors, including rising urbanization rates, increasing internet penetration, and a growing middle class. As more people move to cities and gain access to the internet, the demand for online shopping and delivery services is expected to continue to grow. Additionally, the region's expanding middle class is driving demand for high-quality products and services, including fast and reliable delivery options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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