The Retail Delivery market in South America has been experiencing significant growth in recent years.
Customer preferences: Customers in South America have shown a preference for online shopping due to the convenience and ease of access it provides. With the rise of e-commerce platforms, consumers are increasingly turning to online retailers for their shopping needs. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping as consumers have been forced to stay at home and avoid physical stores.
Trends in the market: One trend that has emerged in the South American Retail Delivery market is the use of alternative delivery methods such as drones and autonomous vehicles. These technologies have the potential to significantly reduce delivery times and costs, making them an attractive option for retailers. Another trend is the adoption of sustainable delivery practices, such as the use of electric vehicles and the reduction of packaging waste.In Brazil, the largest economy in South America, there has been a significant increase in the number of online retailers offering same-day delivery. This has been made possible by the expansion of logistics networks and the adoption of new technologies such as real-time tracking and optimization algorithms.
Local special circumstances: In countries such as Argentina and Venezuela, economic instability and political unrest have made it difficult for retailers to operate. This has led to a lack of investment in the Retail Delivery market and limited growth opportunities.In Colombia, the geographical diversity of the country has presented unique challenges for retailers. The country's mountainous terrain and dense urban areas have made it difficult to establish efficient delivery networks, leading to longer delivery times and higher costs.
Underlying macroeconomic factors: The growth of the Retail Delivery market in South America can be attributed to several underlying macroeconomic factors. These include the increasing penetration of smartphones and internet access, rising disposable incomes, and a growing middle class. Additionally, government initiatives aimed at promoting e-commerce and improving logistics infrastructure have helped to facilitate the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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