Market Insights eCommerce Online Food Delivery Meal Delivery

Restaurant Delivery - Pakistan

Pakistan

The projected revenue for the Restaurant Delivery market in Pakistan is expected to reach US$1.53bn by 2024.
This indicates a significant potential growth in the market.
Furthermore, the market is anticipated to exhibit an annual growth rate of 9.87% between 2024 and 2029, resulting in a projected market volume of US$2.45bn by 2029.
This growth in revenue demonstrates the increasing popularity and demand for restaurant delivery services in Pakistan.
In terms of user base, the number of users in the Restaurant Delivery market is projected to reach 74.3m users by 2029.
This indicates a substantial increase in the adoption of restaurant delivery services by consumers.
Additionally, the user penetration rate is expected to grow from 19.4% in 2024 to 27.6% by 2029, showcasing the expanding reach and utilization of these services in the country.
The average revenue per user (ARPU) is projected to be US$32.17, indicating the amount of revenue generated per user on average.
This metric helps businesses understand the profitability and potential of the market.
In comparison to other countries, United States is anticipated to generate the highest revenue in the Restaurant Delivery market, reaching US$36,950.00m by 2024.
This highlights the significant market size and potential United States.
Finally, it is worth mentioning that South Korea is expected to have the highest user penetration rate in the Restaurant Delivery market with a projected rate of 44.8%.
This indicates the strong adoption and usage of restaurant delivery services in the country.
The restaurant delivery market in Pakistan has seen a surge in demand due to the convenience and safety it offers amidst the ongoing pandemic.

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Analyst Opinion

The food delivery market in Pakistan has been growing at an unprecedented rate in recent years.

Customer preferences: One of the main reasons for this growth is the increasing number of people who prefer to order food online rather than visiting restaurants physically. With the rise of e-commerce platforms and the convenience of ordering food online, customers are finding it more convenient to order food from the comfort of their homes. Additionally, the COVID-19 pandemic has further accelerated this trend, as people are hesitant to dine out due to health and safety concerns.

Trends in the market: The restaurant delivery market in Pakistan has seen a surge in the number of players in the market. New entrants are offering innovative services such as contactless delivery and cashless payments. Furthermore, the market has seen a rise in the number of cloud kitchens, which are delivery-only restaurants that operate through online platforms. This trend has provided a cost-effective solution for restaurateurs who can now operate without the overhead costs of a physical restaurant.

Local special circumstances: Pakistan is a country with a rich culinary heritage, and the food delivery market has capitalized on this by offering a wide variety of cuisines to customers. From traditional Pakistani cuisine to international dishes, the market caters to a diverse range of tastes and preferences. Additionally, the market has seen a rise in the number of home-based chefs who offer home-cooked meals through online platforms.

Underlying macroeconomic factors: Pakistan is a developing country with a large population, and the rise of the middle class has led to an increase in disposable income. This has resulted in a growing demand for food delivery services, as people are willing to pay for convenience. Additionally, the increase in internet penetration and the availability of smartphones has made it easier for people to access food delivery platforms. The government's efforts to promote e-commerce and digital payments have also contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.