Meal Delivery - Pakistan | Statista Market Forecast

The Meal Delivery market in Pakistan is expected to generate a revenue of US$1.46bn in 2024.
It is projected to experience an annual growth rate of 10.50% (CAGR 2024-2029), resulting in a market volume of US$2.41bn by 2029.
In the Platform Deliverymarket, in Pakistan is expected to reach a market volume of US$1.28bn in 2024.
When compared globally, China is projected to generate the highest revenue in the Meal Delivery market, amounting to US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market in Pakistan is estimated to be US$29.55 in 2024.
By 2029, the number of users in Pakistan's Meal Delivery market is expected to reach 78.8m users.
The user penetration rate in the Meal Delivery market is projected to be 20.2% in 2024.
The demand for meal delivery services in Pakistan has surged due to the convenience and time-saving benefits they offer to busy urban dwellers.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Meal delivery services have become increasingly popular in Pakistan in recent years, with a growing number of consumers opting for the convenience of having their meals delivered to their doorstep.

Customer preferences: As in many other countries, the rise of meal delivery services in Pakistan can be attributed to the changing lifestyles and preferences of consumers. With more people leading busy lives and having less time to cook, meal delivery services offer a convenient and time-saving solution. In addition, the COVID-19 pandemic has further accelerated the demand for meal delivery services as more people are staying at home and avoiding crowded places like restaurants.

Trends in the market: One of the key trends in the meal delivery market in Pakistan is the increasing popularity of healthy and organic food options. As more consumers become health-conscious and seek out healthier food choices, meal delivery services are responding by offering a wider range of healthy and organic meal options. Another trend in the market is the growing competition among meal delivery services, with new players entering the market and existing players expanding their offerings to stay competitive.

Local special circumstances: One of the unique factors in the Pakistani market is the strong preference for home-cooked meals. Many consumers still prefer to cook their meals at home and may be hesitant to order food from outside. However, as more consumers become comfortable with the idea of ordering food online and trust the quality of the meals delivered, this preference may change.

Underlying macroeconomic factors: The growing middle class in Pakistan is another factor driving the growth of the meal delivery market. As more people become financially stable, they are willing to spend more on convenience and quality food options. In addition, the increasing penetration of smartphones and internet connectivity is making it easier for consumers to access meal delivery services and place orders online. However, challenges such as infrastructure limitations and logistical issues may hinder the growth of the market in certain areas.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.