Mexicans are known for their love of food, and the restaurant industry in the country is thriving. As a result, the restaurant delivery market has also seen significant growth in recent years.
Customer preferences: Mexican consumers are increasingly turning to restaurant delivery services for convenience and time-saving purposes. With busy lifestyles and longer working hours, people are looking for ways to save time and effort when it comes to meal preparation. Additionally, the rise of digital technology has made it easier for customers to order food online and track their deliveries.
Trends in the market: One of the biggest trends in the Mexican restaurant delivery market is the emergence of new players. The market is becoming increasingly competitive, with new companies entering the space and offering innovative services. Another trend is the growing demand for healthy food options, with many delivery services now offering a range of healthy meals and snacks.
Local special circumstances: Mexican cuisine is known for its spicy and flavorful dishes, which can be challenging to replicate in a delivery setting. As a result, many delivery services are working closely with restaurants to ensure that the quality of the food is maintained during delivery. Additionally, the country's large and densely populated cities can present logistical challenges for delivery services, which must navigate traffic and other obstacles to ensure timely deliveries.
Underlying macroeconomic factors: Mexico's growing middle class and increasing urbanization are key macroeconomic factors driving the growth of the restaurant delivery market. As more people move to cities and adopt busier lifestyles, the demand for convenient food options will only continue to rise. Additionally, the country's strong economic growth and stable political environment provide a favorable backdrop for the industry's expansion.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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