Grocery Delivery - Mexico | Statista Market Forecast

Revenue in the Grocery Delivery market in Mexico is projected to reach US$6.49bn in 2024.
The market is expected to show an annual growth rate (CAGR 2024-2029) of 17.77%, resulting in a projected market volume of US$14.72bn by 2029.
The Retail Delivery market in Mexico has a projected market volume of US$5.35bn in 2024.
In global comparison, China is expected to generate the most revenue in the Grocery Delivery market with US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Mexico is projected to amount to US$356.60 in 2024.
The number of users in the Grocery Delivery market in Mexico is expected to reach 25.9m users by 2029.
User penetration in the Grocery Delivery market in Mexico will be at 14.1% in 2024.
The rise of online grocery delivery platforms in Mexico has revolutionized the way consumers shop for groceries, offering convenience and accessibility like never before.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The demand for online grocery delivery services has been increasing rapidly in Mexico over the past few years.

Customer preferences: Mexican consumers are increasingly turning to online grocery delivery services due to convenience and time-saving benefits. The rise of e-commerce platforms and mobile apps has made it easier for customers to shop for groceries from the comfort of their homes. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as consumers seek to minimize their exposure to crowded places.

Trends in the market: One of the major trends in the Mexican grocery delivery market is the increasing competition among e-commerce platforms. Several local and international players have entered the market, offering a wide range of products and services to customers. Another trend is the growing popularity of same-day delivery services, which has become a key differentiator for e-commerce platforms. Additionally, there has been a rise in the number of partnerships between e-commerce platforms and traditional retailers, allowing customers to access a wider range of products.

Local special circumstances: Mexico has a large and growing middle class, which is increasingly turning to e-commerce platforms for their grocery needs. However, the market is still largely dominated by traditional retailers, which account for the majority of grocery sales in the country. Additionally, there are logistical challenges in delivering groceries to customers in certain areas, particularly in rural regions.

Underlying macroeconomic factors: Mexico has a rapidly growing e-commerce market, driven by increasing internet penetration and smartphone adoption. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers seek to minimize their exposure to crowded places. However, the country's economic challenges, including high levels of poverty and inequality, may limit the growth of the grocery delivery market in the long term.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.