The demand for online grocery delivery services has been increasing rapidly in Mexico over the past few years.
Customer preferences: Mexican consumers are increasingly turning to online grocery delivery services due to convenience and time-saving benefits. The rise of e-commerce platforms and mobile apps has made it easier for customers to shop for groceries from the comfort of their homes. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as consumers seek to minimize their exposure to crowded places.
Trends in the market: One of the major trends in the Mexican grocery delivery market is the increasing competition among e-commerce platforms. Several local and international players have entered the market, offering a wide range of products and services to customers. Another trend is the growing popularity of same-day delivery services, which has become a key differentiator for e-commerce platforms. Additionally, there has been a rise in the number of partnerships between e-commerce platforms and traditional retailers, allowing customers to access a wider range of products.
Local special circumstances: Mexico has a large and growing middle class, which is increasingly turning to e-commerce platforms for their grocery needs. However, the market is still largely dominated by traditional retailers, which account for the majority of grocery sales in the country. Additionally, there are logistical challenges in delivering groceries to customers in certain areas, particularly in rural regions.
Underlying macroeconomic factors: Mexico has a rapidly growing e-commerce market, driven by increasing internet penetration and smartphone adoption. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers seek to minimize their exposure to crowded places. However, the country's economic challenges, including high levels of poverty and inequality, may limit the growth of the grocery delivery market in the long term.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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