Meal Delivery - Mexico | Statista Market Forecast

Revenue in the Meal Delivery market is projected to reach US$2.97bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 4.63%, resulting in a projected market volume of US$3.55bn by 2029.
The Restaurant Delivery market has a projected market volume of US$1.76bn in 2025.
In global comparison, most revenue will be generated China (US$194.71bn in 2025).
The average revenue per user (ARPU) in the Meal Delivery market is projected to amount to US$78.92 in 2025.
In the Meal Delivery market, the number of users is expected to amount to 44.3m users by 2029.
User penetration in the Meal Delivery market will be at 28.8% in 2025.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform such Delivery Hero and JUET EAT Takeaway or a restaurant website such as Domino's
Online meal order and delivery both carried out by a platform such as Deliveroo
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Meal Delivery: market data & analysis

The popularity of meal delivery services has been on the rise in Mexico, with more and more consumers opting for the convenience of having their meals delivered to their doorstep.

Customer preferences: Mexican consumers have shown a growing interest in meal delivery services due to the convenience they offer. Busy work schedules and the desire for healthy, home-cooked meals without the hassle of cooking have been the driving factors behind the growth of this industry. Consumers are also attracted to the variety of options available, with many meal delivery services offering a range of cuisines to choose from.

Trends in the market: One of the main trends in the Mexican meal delivery market is the increasing number of companies offering plant-based meal options. The rise of veganism and vegetarianism has led to a demand for meat-free meal options, and many meal delivery services have responded by offering a range of plant-based meals. Another trend is the use of technology to make the ordering process more seamless and efficient. Many meal delivery services have developed mobile apps that allow customers to easily place orders and track their deliveries in real-time.

Local special circumstances: The Mexican meal delivery market is unique in that it is heavily influenced by the country's rich culinary culture. Mexican cuisine is known for its bold flavors and use of fresh ingredients, and many meal delivery services have incorporated these elements into their menus. Additionally, the country's large population and urbanization have made meal delivery services a popular option for those living in busy cities.

Underlying macroeconomic factors: The growth of the meal delivery market in Mexico can be attributed to several macroeconomic factors. The country's growing middle class has more disposable income to spend on convenience services like meal delivery. Additionally, the rise of e-commerce and mobile technology has made it easier for meal delivery services to reach a wider audience. Finally, the COVID-19 pandemic has accelerated the growth of the meal delivery market as more consumers opt for contactless delivery options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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Meal Delivery - Mexico

Revenue

Analyst Opinion

Users

Demographics

Global Comparison

Methodology

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