Restaurant delivery services have become increasingly popular in Haiti, with a growing number of consumers opting for the convenience of having their meals delivered to their doorstep.
Customer preferences: Haitian consumers are increasingly looking for convenient and affordable meal options, which has led to a surge in demand for restaurant delivery services. With the rise of digital platforms, consumers are now able to order from a wide range of restaurants with just a few clicks on their smartphones. Additionally, the COVID-19 pandemic has further accelerated the growth of the restaurant delivery market in Haiti, as more people are opting to stay at home and order in.
Trends in the market: One of the key trends in the restaurant delivery market in Haiti is the emergence of new delivery platforms. Local players have been quick to capitalize on the growing demand for restaurant delivery services, with several new platforms entering the market in recent years. These platforms offer a wide range of options, from fast food chains to high-end restaurants, catering to a diverse range of customer preferences. Another trend is the increasing popularity of contactless delivery options, which have become more important in the wake of the COVID-19 pandemic.
Local special circumstances: Haiti is a unique market, with a diverse culinary landscape that reflects the country's rich cultural heritage. Haitian cuisine is known for its bold flavors and unique ingredients, which has made it popular among locals and tourists alike. In recent years, there has been a growing interest in Haitian cuisine, both locally and internationally. This has led to an increase in demand for Haitian restaurants, which has in turn fueled the growth of the restaurant delivery market.
Underlying macroeconomic factors: Haiti is one of the poorest countries in the Western Hemisphere, with high levels of poverty and unemployment. Despite these challenges, the country has seen steady economic growth in recent years, driven by a growing tourism industry and increasing foreign investment. This has led to a rise in disposable income among Haitian consumers, which has made restaurant delivery services more accessible to a wider range of people. Additionally, the government has taken steps to improve the country's infrastructure, including its digital infrastructure, which has helped to facilitate the growth of the restaurant delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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