Haiti, a country located in the Caribbean, has seen a rise in the demand for grocery delivery services in recent years.
Customer preferences: One of the main reasons for this trend is the growing preference for convenience among Haitian consumers. With the increasing number of people leading busy lifestyles, many are turning to online grocery shopping to save time and effort. Additionally, the COVID-19 pandemic has further accelerated the adoption of online grocery shopping as consumers seek to minimize their exposure to the virus.
Trends in the market: The grocery delivery market in Haiti is still in its early stages, with a few local players dominating the market. However, with the increasing demand for online grocery shopping, several international players have entered the market in recent years. These players are leveraging their expertise in logistics and technology to offer a seamless and convenient grocery delivery experience to Haitian consumers.
Local special circumstances: Haiti is a country with a high poverty rate, and many Haitians struggle to afford basic necessities such as food. As a result, there is a growing need for affordable grocery delivery services that cater to the needs of low-income households. Some local players have started offering discounts and promotions to attract this segment of the market.
Underlying macroeconomic factors: Haiti is a country with a high inflation rate, which has led to an increase in the cost of living. This has made it difficult for many Haitians to afford basic necessities such as food. Additionally, Haiti is a country with poor infrastructure, which has made it challenging for many people to access grocery stores. The lack of reliable public transportation has also made it difficult for people to travel to grocery stores, especially those who live in rural areas. These factors have contributed to the growing demand for grocery delivery services in Haiti.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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