Haiti, a Caribbean country, has a unique retail delivery market that has been developing over the years.
Customer preferences: Haitian consumers prefer to shop in traditional markets, where they can negotiate prices and inspect the quality of the products before purchasing. However, due to the lack of infrastructure and safety concerns, online shopping has been gaining popularity among the younger generation.
Trends in the market: The retail delivery market in Haiti has been growing due to the increase in demand for online shopping. E-commerce platforms have been emerging in the country, offering a wide range of products and services. The use of mobile phones has also contributed to the growth of the market, as many Haitians use their phones to access the internet and make online purchases.
Local special circumstances: The lack of infrastructure and safety concerns in Haiti has made it challenging for retailers to provide delivery services. Many retailers have had to rely on third-party logistics providers to deliver their products. Additionally, the high cost of transportation and the limited availability of delivery options have made it difficult for retailers to provide timely and cost-effective delivery services to their customers.
Underlying macroeconomic factors: Haiti is one of the poorest countries in the Western Hemisphere, and its economy has been struggling for years. The country has been facing political instability and social unrest, which has led to a decline in foreign investment. The lack of investment in infrastructure and logistics has made it difficult for retailers to provide efficient delivery services. However, the government has been making efforts to improve the country's infrastructure and attract foreign investment, which could potentially improve the retail delivery market in the future.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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