El Salvador, a small Central American country, is experiencing a growth in the restaurant delivery market.
Customer preferences: In El Salvador, customers are increasingly turning to food delivery services due to the convenience and ease of access. With busy lifestyles, consumers are looking for quick and efficient ways to get their meals. Additionally, the COVID-19 pandemic has accelerated the trend towards food delivery as more people are staying at home and avoiding crowded places.
Trends in the market: The restaurant delivery market in El Salvador is becoming more competitive with the entry of new players in the market. This has led to increased innovation and differentiation in services offered, such as faster delivery times and expanded menus. Additionally, there has been a rise in the number of restaurants offering delivery services, further fueling the growth of the market.
Local special circumstances: El Salvador has a unique food culture that is heavily influenced by its Spanish and indigenous roots. Traditional dishes such as pupusas and tamales are popular among locals and are now being offered for delivery. Additionally, El Salvador has a large population of expatriates who crave international cuisine, leading to the rise of delivery services for foreign foods.
Underlying macroeconomic factors: El Salvador has a growing middle class with increasing disposable income, leading to a higher demand for food delivery services. Additionally, the country has a high rate of urbanization, with more people living in cities and relying on delivery services due to limited time and transportation options. The government has also implemented policies to promote entrepreneurship and small businesses, leading to the growth of local food delivery companies.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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