The popularity of meal delivery services has been on the rise in recent years in El Salvador, driven by changing customer preferences and local special circumstances.
Customer preferences: Customers in El Salvador are increasingly turning to meal delivery services due to the convenience and time-saving benefits they offer. With busy work schedules and long commutes, many Salvadorans are finding it difficult to prepare healthy and nutritious meals at home. Meal delivery services provide a convenient solution to this problem, allowing customers to order healthy meals that are delivered directly to their doorstep.
Trends in the market: The meal delivery market in El Salvador is becoming increasingly competitive, with a growing number of players entering the market. This is leading to a wider variety of meal options and more competitive pricing, which is driving demand for meal delivery services. Additionally, many meal delivery services are expanding their offerings to include meal plans and subscription services, which are becoming popular among customers who want to save time and money.
Local special circumstances: El Salvador has a unique culinary culture, with a strong emphasis on fresh, locally sourced ingredients. This has led to the development of a number of meal delivery services that specialize in delivering fresh, locally sourced meals to customers. Additionally, many meal delivery services in El Salvador offer vegetarian and vegan options, which are becoming increasingly popular among health-conscious customers.
Underlying macroeconomic factors: The growth of the meal delivery market in El Salvador is also being driven by underlying macroeconomic factors, such as rising disposable incomes and a growing middle class. As more Salvadorans become financially stable, they are increasingly looking for convenient and affordable ways to eat healthy meals. Additionally, the COVID-19 pandemic has accelerated the growth of the meal delivery market, as more people are staying at home and ordering meals online. This trend is expected to continue in the coming years, as more Salvadorans become accustomed to the convenience and benefits of meal delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
