The Platform Delivery market in El Salvador has been developing rapidly in recent years, driven by a combination of changing customer preferences and local special circumstances.
Customer preferences: Customers in El Salvador are increasingly turning to platform delivery services due to their convenience and ease of use. With busy work schedules and limited time for household tasks, many Salvadorans are opting to have their groceries, meals, and other essentials delivered directly to their homes. Additionally, the COVID-19 pandemic has accelerated the adoption of platform delivery services as consumers seek to minimize their exposure to the virus.
Trends in the market: One of the key trends in the Platform Delivery market in El Salvador is the emergence of local players. While international companies like Uber Eats and Rappi have a presence in the country, they face stiff competition from local startups that have tailored their services to the Salvadoran market. These companies often offer lower prices and a wider range of products, making them more appealing to local consumers.Another trend in the market is the expansion of platform delivery services beyond urban areas. While the majority of platform delivery services in El Salvador are currently concentrated in the capital city of San Salvador, there is growing demand for these services in other parts of the country. This presents an opportunity for companies to expand their operations and tap into new markets.
Local special circumstances: El Salvador has a relatively young population, with a median age of just 27 years old. This demographic is tech-savvy and comfortable using digital platforms for a variety of tasks, including shopping and ordering food. This has created a favorable environment for the growth of platform delivery services, as young Salvadorans are more likely to use these services than their older counterparts.
Underlying macroeconomic factors: El Salvador is a small country with a population of just over 6 million people. While the economy has grown in recent years, it remains heavily reliant on remittances from Salvadorans living abroad. This has led to a high level of income inequality, with many Salvadorans struggling to make ends meet. Platform delivery services offer an affordable and convenient way for consumers to access essential goods, regardless of their income level. As such, these services are likely to continue to grow in popularity in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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