As the world becomes increasingly fast-paced, the demand for convenient food options has grown rapidly in Eastern Asia. This has led to the rise of the Restaurant Delivery market in the region, which has seen significant growth in recent years.
Customer preferences: One of the main reasons for the growth of the Restaurant Delivery market in Eastern Asia is the changing preferences of customers. With busy lifestyles and a desire for convenience, consumers are increasingly turning to delivery services to provide them with the food they need. Additionally, the COVID-19 pandemic has accelerated this trend, as many people have been forced to stay at home and rely on delivery services for their meals.
Trends in the market: The Restaurant Delivery market in Eastern Asia is characterized by a number of trends that are driving its growth. One of the most significant trends is the rise of online ordering platforms, which have made it easier than ever for consumers to order food from their favorite restaurants. These platforms have also made it easier for restaurants to offer delivery services, as they can now rely on third-party providers to handle the logistics of delivery.Another trend that is driving the growth of the Restaurant Delivery market in Eastern Asia is the rise of ghost kitchens. These are commercial kitchens that are used exclusively for delivery orders, and they allow restaurants to expand their delivery offerings without having to invest in additional physical locations. This has been particularly popular in densely populated urban areas, where space is at a premium.
Local special circumstances: While the Restaurant Delivery market is growing across the region, there are some local factors that are driving growth in specific countries. For example, in China, the rise of mobile payment platforms has made it easier than ever for consumers to order food online and pay for it with their smartphones. In Japan, the popularity of bento boxes has led to the growth of delivery services that specialize in this type of cuisine.
Underlying macroeconomic factors: The growth of the Restaurant Delivery market in Eastern Asia is also being driven by underlying macroeconomic factors. For example, the region has seen significant economic growth in recent years, which has led to an increase in disposable income and a greater willingness to spend money on convenience. Additionally, the region has a large and growing middle class, which is increasingly turning to delivery services as a way to save time and make their lives easier.In conclusion, the Restaurant Delivery market in Eastern Asia is growing rapidly as consumers increasingly turn to delivery services for their meals. This trend is being driven by changing customer preferences, the rise of online ordering platforms, the growth of ghost kitchens, local special circumstances, and underlying macroeconomic factors. As the region continues to develop, it is likely that the Restaurant Delivery market will continue to grow and evolve to meet the changing needs of consumers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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