Meal Kit Delivery services have been gaining popularity in Eastern Asia, with several countries in the region experiencing growth in the market.
Customer preferences: Customers in Eastern Asia are increasingly looking for convenience and healthy food options, especially in urban areas where people have busy lifestyles. Meal Kit Delivery services provide a solution to this problem by offering pre-portioned ingredients and easy-to-follow recipes, allowing customers to cook healthy meals at home without the hassle of grocery shopping. Additionally, with the COVID-19 pandemic, many people are opting to cook at home rather than dining out, further driving the demand for Meal Kit Delivery services.
Trends in the market: In China, the Meal Kit Delivery market has been growing rapidly, with many companies entering the market and offering a variety of options to customers. The market is expected to continue to grow due to the increasing demand for healthy food options and the convenience of Meal Kit Delivery services. In Japan, the market is also growing, with companies offering specialized meal kits for specific dietary needs, such as gluten-free or vegetarian options. South Korea has seen a surge in the market due to the COVID-19 pandemic, with people looking for safe and convenient ways to cook at home.
Local special circumstances: In China, the market is highly competitive, with many companies offering Meal Kit Delivery services. To stand out, companies are offering unique options, such as customized meal plans and celebrity chef collaborations. In Japan, the market is dominated by a few major players, but there is room for growth with specialized meal kit options. In South Korea, the market is still relatively new, with companies offering a variety of options, including Korean-style meal kits.
Underlying macroeconomic factors: The growth of the Meal Kit Delivery market in Eastern Asia can be attributed to several macroeconomic factors, including the increasing middle class and urbanization in the region. As people become busier and more health-conscious, Meal Kit Delivery services provide a convenient and healthy option for busy urbanites. Additionally, the COVID-19 pandemic has accelerated the growth of the market, as people look for safe and convenient ways to cook at home. Overall, the Meal Kit Delivery market in Eastern Asia is expected to continue to grow as more people seek healthy and convenient food options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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