The demand for grocery delivery services in Eastern Asia is on the rise, driven by changing consumer preferences and local special circumstances.
Customer preferences: Consumers in Eastern Asia are increasingly turning to online platforms for their grocery shopping needs due to the convenience and time-saving benefits. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping as consumers seek to minimize their exposure to crowded public spaces.
Trends in the market: China, Japan, and South Korea are the largest markets for grocery delivery services in Eastern Asia. In China, the market is dominated by e-commerce giants such as Alibaba and JD.com, which have expanded their offerings to include grocery delivery services. Japan, on the other hand, has a highly fragmented market with several players offering grocery delivery services. In South Korea, the market is dominated by Coupang, which has rapidly grown to become the country's largest e-commerce platform.
Local special circumstances: Eastern Asia has a large and densely populated urban population, which has contributed to the growth of grocery delivery services. In China, for example, the rapid urbanization has led to the growth of mega-cities with populations of over 10 million people. As a result, consumers in these cities have limited time and space to shop for groceries, making online grocery shopping an attractive option.
Underlying macroeconomic factors: The growth of the grocery delivery market in Eastern Asia is also being driven by underlying macroeconomic factors such as rising incomes and increasing internet penetration. As more consumers gain access to the internet and smartphones, the demand for online grocery shopping is expected to continue to grow. Additionally, the increasing urbanization and changing demographics in the region are expected to further fuel the growth of the market in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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