The food delivery market in Angola has experienced a significant surge in recent years.
Customer preferences: Angolans have shown a growing interest in ordering food online due to the convenience and time-saving benefits. The rise of technology and the increasing use of smartphones have enabled customers to access a wide range of food options from the comfort of their homes. Furthermore, the younger generation's adoption of digital platforms has contributed to the growth of the online food delivery market in Angola.
Trends in the market: One trend that has emerged in the Angolan food delivery market is the increasing demand for healthy food options. Customers are now more health-conscious and prefer to order nutritious meals that align with their dietary requirements. Another trend is the growth of food delivery services that offer a diverse range of cuisines, including international options. This has increased the competition in the market, with companies offering attractive deals and promotions to attract customers.
Local special circumstances: Angola's food delivery market has been impacted by the COVID-19 pandemic, with many customers opting to order food online to avoid exposure to the virus. The pandemic has also led to an increase in the number of food delivery companies operating in the market, with new players entering the market to meet the growing demand for online food delivery services.
Underlying macroeconomic factors: Angola's economy has been affected by the decline in oil prices, which has resulted in a reduction in disposable income for many Angolans. However, the food delivery market has continued to grow despite the economic challenges, indicating that customers are willing to spend money on convenient and time-saving services. Additionally, the government's efforts to improve the country's digital infrastructure have contributed to the growth of the online food delivery market in Angola.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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