eServices

The eServices market in Angola is projected to generate a revenue of US$178.30m in 2024.
It is expected to experience an annual growth rate (CAGR 2024-2029) of 17.83%, leading to a projected market volume of US$405.00m by 2029.
In Angola, the 0.0 market is anticipated to witness a revenue growth of 0.0 in 2025.0.
Furthermore, the 0.0 market in Angola is projected to reach a market volume of 0.0 in 2024.
When compared globally, China is expected to generate the highest revenue in the 0.0 market, with an estimated revenue of US$495.50bn in 2024.
In the 0.0 market in Angola, the average revenue per user (ARPU) is projected to be 0.0 in 2024.
Additionally, the number of users is expected to reach 0.0 by 2029.
The user penetration rate in the 0.0 market in Angola is forecasted to be 0.0 in 2024.
The demand for eServices in Angola is rapidly increasing, driven by the growing internet penetration and a tech-savvy population.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Angola is experiencing significant growth and development, driven by various factors such as increasing internet penetration, growing smartphone adoption, and a rising demand for digital services. Customer preferences in Angola are shifting towards digital platforms and online services. With the increasing availability of affordable smartphones and improved internet connectivity, more Angolans are accessing the internet and using digital services. This has led to a growing demand for eServices such as e-commerce, online banking, digital entertainment, and social media platforms. Customers are increasingly looking for convenience, efficiency, and accessibility, which eServices provide. Trends in the eServices market in Angola include the rapid growth of e-commerce. As more Angolans gain access to the internet and become familiar with online shopping, the e-commerce sector is experiencing significant growth. Local and international e-commerce platforms are emerging, offering a wide range of products and services to cater to the growing demand. This trend is expected to continue as more businesses recognize the potential of online sales and invest in digital platforms. Another trend is the increasing popularity of mobile banking and digital payment solutions. With limited access to traditional banking services, many Angolans are turning to mobile banking and digital payment solutions as a convenient and secure alternative. Mobile money services are gaining traction, allowing users to send and receive money, pay bills, and make purchases using their mobile devices. This trend is expected to continue as the government and financial institutions promote financial inclusion and digital payment solutions. Local special circumstances in Angola include the country's improving infrastructure and government initiatives to promote digitalization. The government has recognized the importance of digital technologies in driving economic growth and has implemented various initiatives to support the development of the eServices market. These include investments in broadband infrastructure, the establishment of regulatory frameworks, and the promotion of digital literacy and skills development. Additionally, Angola's young and tech-savvy population presents a favorable environment for the adoption of eServices. Underlying macroeconomic factors that contribute to the development of the eServices market in Angola include a growing middle class, urbanization, and increasing disposable income. As more Angolans move to urban areas and experience improved living standards, their purchasing power increases, leading to a higher demand for digital services. Furthermore, the government's efforts to diversify the economy and reduce dependence on oil revenue have created opportunities for the growth of the eServices sector. Overall, the eServices market in Angola is experiencing significant growth and development, driven by increasing internet penetration, growing smartphone adoption, and changing customer preferences. The government's initiatives to promote digitalization and improve infrastructure, along with favorable macroeconomic factors, are contributing to the growth of the eServices market in Angola.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.