Grocery Delivery - Angola | Statista Market Forecast

The Grocery Delivery market in Angola is projected to achieve a revenue of US$60.22m in 2024.
This sector is anticipated to experience an annual growth rate (CAGR 2024-2029) of 10.91%, leading to a projected market volume of US$101.10m by 2029.
In comparison to other countries, China is predicted to generate the highest revenue in the Grocery Delivery market, with US$266.00bn in 2024.
The average revenue per user (ARPU) in Angola's Grocery Delivery market is estimated to be US$16.57 in 2024.
Furthermore, the number of users in this market is expected to reach 5.8m users by 2029.
The user penetration rate in Angola's Grocery Delivery market is projected to be 9.6% in 2024.
With the rise of urbanization and increasing demand for convenience, Angola's grocery delivery market is experiencing rapid growth and attracting new players.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The demand for convenient and reliable grocery delivery services has been on the rise in Angola, driven by changing consumer preferences and local special circumstances.

Customer preferences: Angolan consumers are increasingly looking for hassle-free and time-saving ways to purchase groceries. This trend is particularly evident among urban consumers who have busy schedules and limited time for shopping. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping as consumers look for safer alternatives to traditional in-store shopping.

Trends in the market: The grocery delivery market in Angola is still nascent, but it is growing rapidly. Several local and international players have entered the market in recent years, offering a range of delivery options, including same-day and next-day delivery. However, the market is highly fragmented, and there is no dominant player.

Local special circumstances: Angola's economy heavily relies on oil exports, which has led to significant fluctuations in the country's economic growth. This has resulted in a relatively small middle class and a large low-income population. As a result, the grocery delivery market in Angola is primarily focused on serving the needs of the middle and upper classes, who have higher disposable incomes and are more likely to use delivery services.

Underlying macroeconomic factors: Angola's economy has been impacted by the COVID-19 pandemic, which has led to a decline in consumer spending and reduced economic activity. However, the long-term outlook for the grocery delivery market in Angola remains positive, driven by the country's growing middle class, increasing internet penetration, and rising demand for convenience and safety. Additionally, the government's efforts to diversify the economy and reduce dependence on oil exports are expected to drive economic growth and increase consumer spending in the long run.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.