Platform Delivery - Southern Asia

  • Southern Asia
  • The Southern Asian Platform Delivery market is projected to reach a revenue of US$3.40bn by 2024.
  • This represents a significant growth rate of 9.57% annually (CAGR 2024-2029), resulting in a projected market volume of US$5.37bn by 2029.
  • Furthermore, the number of users in this market is expected to reach 120.6m users by 2029.
  • In terms of user penetration, it is estimated to be 4.0% in 2024 and is projected to increase to 6.0% by 2029.
  • The average revenue per user (ARPU) is expected to be US$44.01.
  • When compared globally, it is worth noting that China will generate the highest revenue in the Platform Delivery market, amounting to US$166,800.00m in 2024.
  • Additionally, China also boasts the highest user penetration rate in this market, projected to be 52.8%.
  • In Southern Asia, the platform delivery market in India is experiencing rapid growth due to increased demand for e-commerce and online food delivery services.
 
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Analyst Opinion

The Platform Delivery market in Southern Asia has been experiencing significant growth in recent years, driven by a combination of customer preferences, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
One of the key customer preferences driving the growth of the Platform Delivery market in Southern Asia is the increasing demand for convenience and speed. Customers are looking for faster and more efficient ways to receive goods and services, and are turning to platform delivery services to meet their needs. Additionally, the rise of e-commerce in the region has led to an increase in demand for platform delivery services, as customers look for ways to receive their online purchases quickly and easily.

Trends in the market:
One of the major trends in the Platform Delivery market in Southern Asia is the emergence of local players who are competing with global giants like Uber Eats and Deliveroo. These local players are often better equipped to meet the unique needs of the local market, and are able to offer more customized services to customers. Another trend in the market is the increasing use of technology to improve delivery times and efficiency. For example, some companies are using drones and other unmanned vehicles to deliver packages, while others are using artificial intelligence and machine learning to optimize their delivery routes.

Local special circumstances:
One of the unique local special circumstances in Southern Asia is the high population density in many urban areas. This presents both challenges and opportunities for platform delivery companies. On one hand, it can be difficult to navigate crowded streets and deliver goods quickly and efficiently. On the other hand, the high population density means that there is a large potential customer base for platform delivery services, and companies that are able to meet the unique challenges of the local market can reap significant rewards.

Underlying macroeconomic factors:
Several underlying macroeconomic factors are driving the growth of the Platform Delivery market in Southern Asia. One of the most significant is the rapid growth of the middle class in the region. As more people move into the middle class, they are able to afford more goods and services, and are increasingly turning to platform delivery services to meet their needs. Additionally, the region's strong economic growth and increasing urbanization are creating new opportunities for platform delivery companies to expand their services and reach new customers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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