The Platform Delivery market has been steadily growing in Namibia over the last few years, with an increasing number of consumers opting for online platforms to purchase goods and services.
Customer preferences: Namibian consumers are increasingly turning to online platforms to purchase goods and services due to the convenience and accessibility they offer. Online platforms provide consumers with a wider range of products and services, often at more competitive prices. Additionally, the COVID-19 pandemic has accelerated the adoption of online platforms as consumers have been forced to stay at home and shop online.
Trends in the market: One of the key trends in the Platform Delivery market in Namibia is the increasing competition between local and international players. While there are a few local players in the market, international companies such as Amazon and Alibaba have also entered the Namibian market, offering consumers a wider range of products and services.Another trend in the market is the increasing use of mobile devices to access online platforms. With the majority of Namibians owning a mobile device, online platforms are increasingly being accessed through mobile apps, making it easier for consumers to shop on-the-go.
Local special circumstances: One of the key challenges facing the Platform Delivery market in Namibia is the country's underdeveloped logistics infrastructure. The lack of reliable and efficient delivery services can make it difficult for online platforms to deliver goods to consumers in a timely and cost-effective manner. Additionally, the high cost of data and limited internet connectivity in some parts of the country can also limit the growth of the market.
Underlying macroeconomic factors: Namibia's economy has been growing at a slow pace in recent years, with high levels of unemployment and poverty. However, the government has been taking steps to improve the country's business environment and attract foreign investment, which could help to support the growth of the Platform Delivery market. Additionally, the country's young and tech-savvy population presents an opportunity for online platforms to tap into a growing market of consumers who are increasingly turning to digital platforms to shop and access services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
