Namibia, a country located in southern Africa, has been experiencing a shift in its retail delivery market in recent years.
Customer preferences: Namibian customers have been increasingly demanding more convenient and faster delivery options. This trend is not unique to Namibia, as customers worldwide are looking for more efficient ways to receive their purchases. In Namibia, this has led to the rise of delivery companies that offer same-day or next-day delivery services. Additionally, customers are also looking for more transparency in the delivery process, such as real-time tracking of their packages.
Trends in the market: One trend in the Namibian retail delivery market is the growth of e-commerce. As more businesses move online, there has been a corresponding increase in demand for delivery services. This has led to the emergence of new delivery companies that specialize in e-commerce deliveries. Another trend is the increased competition among delivery companies, leading to more competitive pricing and better service offerings.
Local special circumstances: Namibia is a sparsely populated country with a large land area, which presents unique challenges for delivery companies. The infrastructure in some areas may not be well-developed, making it difficult and expensive to deliver to certain regions. Additionally, Namibia has a diverse population with different languages and cultural practices, which means that delivery companies need to be mindful of these differences in their marketing and service offerings.
Underlying macroeconomic factors: Namibia has a relatively stable economy, but it has been impacted by the global COVID-19 pandemic. The pandemic has led to a surge in online shopping and increased demand for delivery services. However, it has also led to supply chain disruptions and increased costs for delivery companies. Additionally, Namibia has a relatively high unemployment rate, which means that there may be a large pool of potential delivery drivers. However, these drivers may not have the necessary training or experience, which can impact the quality of delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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