The convenience of online shopping has become increasingly popular in Namibia, with the Grocery Delivery market being no exception.
Customer preferences: Namibian consumers are increasingly seeking convenience in their shopping experiences, which has led to the growth of the Grocery Delivery market. With busy schedules and limited time, consumers are looking for ways to save time and effort, which has led to the rise in demand for online grocery shopping. Additionally, the COVID-19 pandemic has further accelerated this trend, as consumers have become more cautious about visiting physical stores.
Trends in the market: The Grocery Delivery market in Namibia is still in its early stages, but it is expected to grow rapidly in the coming years. The market is being driven by the increasing availability of online platforms and the growing number of retailers offering online grocery shopping. Furthermore, the rise of the middle class in Namibia is also contributing to the growth of the market, as consumers have more disposable income to spend on convenience.
Local special circumstances: Namibia is a country with a relatively small population and a vast geographic area, which presents unique challenges for the Grocery Delivery market. Logistics and transportation are key factors that need to be considered, as delivery times and costs can vary significantly depending on the location of the consumer. Additionally, there is a lack of infrastructure in some areas, which can make it difficult for retailers to offer delivery services.
Underlying macroeconomic factors: The growth of the Grocery Delivery market in Namibia is also influenced by broader macroeconomic factors. Namibia has experienced slow economic growth in recent years, which has led to increased competition among retailers. As a result, retailers are looking for ways to differentiate themselves and attract customers, with online grocery shopping being one way to do so. Additionally, the rise of e-commerce and digitalization in Namibia is also contributing to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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