Malta, an archipelago in the central Mediterranean, is known for its rich history, stunning architecture, and beautiful beaches. The country has a small but growing Platform Delivery market, which has been influenced by various factors.
Customer preferences: The Maltese market has shown a growing preference for Platform Delivery services, especially during the COVID-19 pandemic. Customers appreciate the convenience of ordering food, groceries, and other items from the comfort of their homes. They also appreciate the speed of delivery and the ability to track their orders in real-time.
Trends in the market: One of the key trends in the Platform Delivery market in Malta is the emergence of new players. Several local and international companies have entered the market in recent years, leading to increased competition. This has resulted in improved services, faster delivery times, and lower prices. Another trend is the growing popularity of eco-friendly delivery options, such as electric bikes and scooters.
Local special circumstances: Malta's small size and high population density make it an ideal market for Platform Delivery services. The country's narrow streets and lack of parking spaces make it difficult for traditional delivery vehicles to operate efficiently. Additionally, the country's tourism industry has created a demand for delivery services that cater to foreign visitors.
Underlying macroeconomic factors: Malta's economy has been growing steadily in recent years, driven by strong tourism and financial services sectors. This has led to increased consumer spending and a growing middle class, which has contributed to the growth of the Platform Delivery market. The country's membership in the European Union has also made it easier for international companies to enter the market and compete with local players.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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