Online food delivery has become a popular trend in Malta in recent years. With the rise of technology and the convenience it offers, more and more people are opting for online food delivery services.
Customer preferences: Customers in Malta prefer online food delivery services that offer a wide variety of food options and quick delivery times. They also value affordable prices and the ability to track their orders in real-time. With the busy lifestyles of many Maltese people, online food delivery services offer a convenient solution for those who do not have the time to cook or dine out.
Trends in the market: One trend in the online food delivery market in Malta is the rise of healthy food options. Many online food delivery services are now offering healthier food choices to cater to the growing demand for healthier eating habits. Another trend is the increasing popularity of plant-based options, as more people are becoming aware of the environmental impact of meat consumption and are opting for vegetarian or vegan meals.
Local special circumstances: One unique aspect of the Maltese market is the popularity of traditional Maltese cuisine. Many online food delivery services in Malta offer traditional Maltese dishes, such as rabbit stew and pastizzi, to cater to the local market. Additionally, Malta's small size and high population density make it easier for online food delivery services to offer quick delivery times, which is a major selling point for customers.
Underlying macroeconomic factors: Malta's growing economy and increasing disposable income levels have contributed to the growth of the online food delivery market. With more people having the means to order food online, the market has seen a significant increase in demand. Additionally, the COVID-19 pandemic has further accelerated the growth of the online food delivery market in Malta, as more people are opting for home delivery services to avoid crowded public spaces.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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