Malta, a small island nation in the Mediterranean, has seen a significant increase in the popularity of meal delivery services in recent years.
Customer preferences: The Maltese population has become increasingly busy, with many people working long hours and struggling to find time to cook meals at home. As a result, there has been a growing demand for convenient and affordable meal delivery services. Consumers are looking for healthy and nutritious meals that can be delivered quickly and easily to their homes or workplaces.
Trends in the market: The meal delivery market in Malta has seen a significant increase in competition in recent years, with many new players entering the market. This has led to a wider range of options for consumers, including different types of cuisine and dietary options. There has also been a trend towards more sustainable and environmentally friendly packaging, with many companies offering biodegradable or recyclable packaging options.
Local special circumstances: Malta's small size and high population density make it an ideal location for meal delivery services. The island's narrow streets and limited parking options can make it difficult for consumers to travel to restaurants or supermarkets, making meal delivery a more convenient option. Additionally, Malta's warm climate and outdoor lifestyle make it an attractive location for people looking to enjoy meals outside of their homes.
Underlying macroeconomic factors: Malta's strong economy and growing tourism industry have contributed to the growth of the meal delivery market. The country's high standard of living and increasing number of expatriates have also led to a growing demand for convenient and affordable meal delivery services. Additionally, Malta's membership in the European Union has made it easier for companies to operate and expand their businesses across borders.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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