The Platform Delivery market in Benin has been experiencing notable growth in recent years, driven by a combination of customer preferences and underlying macroeconomic factors.
Customer preferences: One of the key drivers of the growth in the Platform Delivery market in Benin is changing customer preferences. Increasingly, customers in Benin are seeking convenience and speed when it comes to accessing goods and services. As a result, there has been a growing demand for platforms that offer quick and easy delivery of a wide range of products, from food and groceries to electronics and household items.
Trends in the market: The Platform Delivery market in Benin has been marked by several notable trends. One trend is the emergence of local players in the market. While international players have a presence in Benin, there has been a surge in the number of local companies offering platform delivery services. This can be attributed to the unique needs and preferences of the local market, as well as the challenges of operating in a market with limited infrastructure and logistical capabilities.Another trend in the Platform Delivery market in Benin is the increasing use of technology to improve delivery times and customer experience. Many companies are investing in advanced logistics technologies, such as route optimization and real-time tracking, to ensure that deliveries are made as quickly and efficiently as possible. Additionally, there has been a growing focus on improving the user experience of delivery platforms, with many companies offering easy-to-use apps and websites that make it simple for customers to place orders and track deliveries.
Local special circumstances: One of the unique challenges of the Platform Delivery market in Benin is the limited infrastructure and logistical capabilities in the country. This has made it difficult for companies to offer fast and reliable delivery services, particularly in rural areas. Additionally, there are cultural factors that must be taken into consideration, such as the importance of personal relationships and face-to-face interactions in business dealings.
Underlying macroeconomic factors: The growth of the Platform Delivery market in Benin can also be attributed to underlying macroeconomic factors. For example, the country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. Additionally, the rise of e-commerce and online shopping has created new opportunities for platform delivery companies, as more and more consumers turn to the internet to purchase goods and services. Finally, the COVID-19 pandemic has accelerated the growth of the Platform Delivery market in Benin, as many consumers have shifted to online shopping and home delivery to avoid public spaces.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
