Meal delivery services have become increasingly popular in many countries, including Benin. As the demand for convenience and time-saving options continues to rise, more and more people are turning to meal delivery services for their daily meals.
Customer preferences: Customers in Benin are increasingly looking for meal delivery services that offer healthy and nutritious meals. Many people are also interested in trying new and exotic foods, which has led to an increase in demand for international cuisine options. Additionally, customers are looking for meal delivery services that offer flexible and customizable options, allowing them to choose the type of meal, portion size, and delivery time that best suits their needs.
Trends in the market: One of the biggest trends in the meal delivery market in Benin is the rise of local and regional meal delivery services. These services are often more affordable than international options and offer a wider range of local cuisine options. Another trend is the use of mobile apps and online platforms to order meals, making it easier for customers to place orders and track their deliveries. Finally, there has been a growing trend towards eco-friendly and sustainable meal delivery options, with many companies using biodegradable packaging and locally sourced ingredients.
Local special circumstances: One of the key factors driving the growth of the meal delivery market in Benin is the country's urbanization and changing demographics. As more people move to cities and work longer hours, there is a greater demand for convenient meal options. Additionally, the country's growing middle class is increasingly interested in exploring new food options and trying out different cuisines.
Underlying macroeconomic factors: Benin's economy has been growing steadily in recent years, with a focus on diversifying its industries and increasing foreign investment. This has led to a rise in disposable income and an increase in consumer spending, including on meal delivery services. Additionally, the government has been investing in infrastructure and technology, making it easier for meal delivery companies to operate and reach a wider customer base. Overall, the meal delivery market in Benin is poised for continued growth in the coming years as more people seek out convenient and healthy meal options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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