The demand for grocery delivery services in Benin has been steadily increasing over the past few years, driven by a combination of factors such as changing consumer preferences, technological advancements, and the impact of the COVID-19 pandemic.
Customer preferences: Customers in Benin are increasingly looking for convenience and time-saving options when it comes to grocery shopping. With the rise of digitalization, customers are now more comfortable with online shopping and are increasingly turning to grocery delivery services to avoid the hassle of going to physical stores. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as customers are now more concerned about their health and safety.
Trends in the market: One of the key trends in the grocery delivery market in Benin is the rise of local players. While international players such as Jumia and Glovo have a presence in the market, local players such as Gozem and Afrimarket are gaining traction due to their understanding of the local market and their ability to offer more personalized services. Another trend is the increasing use of mobile apps to order groceries, with many players offering dedicated apps to make the ordering process more seamless.
Local special circumstances: Benin is a relatively small market with a population of around 12 million people. The country has a diverse population with different cultural and linguistic backgrounds, which can make it challenging for international players to navigate the market. Additionally, the country has a relatively low internet penetration rate, which can make it challenging for players to reach a wider audience.
Underlying macroeconomic factors: Benin is one of the fastest-growing economies in West Africa, with a GDP growth rate of around 6% in 2019. The country has a young and growing population, which presents significant opportunities for businesses that can cater to their needs. Additionally, the government has been investing in infrastructure development, which has helped to improve the logistics and transportation networks in the country. However, the country still faces challenges such as high levels of poverty and unemployment, which can impact the purchasing power of consumers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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