The Platform Delivery market in Armenia has been experiencing steady growth in recent years.
Customer preferences: Customers in Armenia are increasingly turning to online platforms to order goods and services, including food delivery, transportation, and e-commerce. This shift towards online platforms is driven by the convenience and accessibility they offer, particularly for younger generations who are more tech-savvy and value speed and efficiency.
Trends in the market: The Platform Delivery market in Armenia is dominated by local players, with a few international companies also operating in the market. One of the key trends in the market is the increasing competition among these players, which has resulted in a focus on improving the quality of service and expanding the range of offerings. For example, many companies are now offering same-day delivery and expanding their product offerings to include groceries and other household items.Another trend in the market is the increasing use of mobile devices to access platform delivery services. This trend is driven by the high mobile penetration rate in Armenia and the convenience of using mobile devices to order goods and services on the go.
Local special circumstances: One of the unique characteristics of the Platform Delivery market in Armenia is the country's small size and population. This has resulted in a relatively small market for platform delivery services, which has limited the growth potential for companies operating in the market. However, the market is expected to continue growing as more customers shift towards online platforms, particularly in urban areas.
Underlying macroeconomic factors: Armenia's economy has been growing steadily in recent years, driven by a combination of factors including increased foreign investment, a growing tech sector, and government initiatives to promote economic growth. This has created a favorable environment for companies operating in the Platform Delivery market, as more customers have disposable income to spend on online services. Additionally, the country's relatively low labor costs have made it an attractive location for companies looking to expand their operations in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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