Armenia, a country located in the South Caucasus region of Eurasia, has seen a significant rise in the meal delivery market in recent years.
Customer preferences: Armenians have shown a growing interest in meal delivery services due to the convenience it offers. With busy work schedules and long commutes, customers prefer having their food delivered to their doorstep. In addition, the COVID-19 pandemic has also played a significant role in the growth of the meal delivery market as people are reluctant to dine out and prefer the safety of their homes.
Trends in the market: The meal delivery market in Armenia has seen a surge in the number of players entering the market. This has led to intense competition among the players, resulting in a wide range of options for customers to choose from. The market has also witnessed the introduction of new technologies such as mobile applications and online ordering systems, which have made the ordering process more convenient for customers. Furthermore, there has been a shift towards healthy eating habits, and meal delivery services have responded by offering a variety of healthy food options.
Local special circumstances: Armenia has a rich culinary tradition, and this has had an impact on the meal delivery market. Many meal delivery services offer traditional Armenian dishes, which have been popular among customers. In addition, Armenian cuisine has been influenced by neighboring countries such as Iran and Turkey, and this has resulted in a diverse range of food options being available.
Underlying macroeconomic factors: Armenia has a developing economy, and the meal delivery market has provided employment opportunities for many people. The rise of the meal delivery market has also led to an increase in the demand for food products, which has had a positive impact on the agricultural sector. Furthermore, the Armenian government has been supportive of the growth of the meal delivery market and has implemented policies to encourage entrepreneurship in the food industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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