Armenia, a country in the South Caucasus region, has a developing retail delivery market.
Customer preferences: Armenian customers have shown a growing preference for online shopping due to its convenience. The COVID-19 pandemic has further accelerated this trend as people have been forced to stay at home and limit their physical interactions. Customers in Armenia are increasingly looking for faster and more reliable delivery options.
Trends in the market: The retail delivery market in Armenia is currently dominated by local players, with the presence of a few international companies. However, there has been an increase in the number of international players entering the market, which has led to increased competition. These companies are offering faster and more reliable delivery options to customers, which is driving the growth of the market. The use of technology, such as mobile apps and online payment systems, has also contributed to the growth of the market.
Local special circumstances: Armenia has a relatively small population, which has limited the growth of the retail delivery market. Additionally, the country has a high level of corruption, which has made it difficult for companies to operate in the market. The lack of infrastructure, such as roads and transportation systems, has also been a challenge for companies looking to expand their operations in the country.
Underlying macroeconomic factors: Armenia has a developing economy, with a GDP growth rate of around 7% in recent years. The country has a young and educated workforce, which has contributed to the growth of the retail delivery market. The government has also implemented policies to support the growth of the e-commerce sector, which has had a positive impact on the market. However, the country still faces challenges such as political instability and a lack of foreign investment, which could impact the growth of the market in the future.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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